[Z Connection]
Today, cinema-goers will enjoy the opportunity to attend a D-BOX film screening in the UK for the first time ever; the “motion effect” technology available from today exclusively at the massive Cineworld on Glasgow’s Renfrew Street see the specially designed and ultra-expensive seats tilt, shake, and vibrate in sync with the film. …
Of course, the added experience comes at a price: “Ticket pricing here will be the standard ticket price plus a £4.50 uplift for D-BOX, and if it’s 3D, there’s another £1 lift instead of the usual £2.50”, Eyre says. According to surveys carried out by D-BOX, however, customers who paid had a 90% satisfaction rate. “As long as you deliver on the experience, people feel like they have had their money’s worth,” Marcoux explains. …
“And there’s something very important to understand: this is not a theme park ride. It’s not. Typically, in a family movie, between 25% and 35% of the movie will have motion effects. You won’t have this seat that moves all the time; that’s not what we’re all about. Our goal is to try and replicate reality as much as possible, without crossing that line of a theme park ride.”
Driving this point may be the price point of a single chair, should you want to buy one for your home. While Marcoux points out that they’ve integrated the technology with PC games already, it’s “still a very high-end product on the home entertainment front, about $10,000 USD per seat”. That’s a steep price against which the current admission price pales in comparison. …
Disney’s “John Carter”, released today, will be the first to take advantage of the technology, and Marcoux says they expect between twelve and fifteen D-BOX-enabled films to come out this year. …
See the full story here: http://zcint.co.uk/article/dbox-interview-launching-in-cineworld-glasgow