[Herald Sun]
THE 3D television is making a comeback. 3D broadcasts will return to free-to-air television in July with the London Olympics.
Experts say the new broadcasts will deliver “a real window of opportunity” for TV makers, though they are also reigniting a technological feud.
Makers are separating into two camps: one behind active 3D, with full high-definition pictures and battery-powered glasses; the other behind passive 3D that offers comfortable viewing and cheaper spectacles.
Audio-visual specialists expect both to flourish.
Australia’s 3D market revived when the Australian Communications and Media Authority confirmed it had issued Channel 9 a 3D trial licence to screen the Olympics.
The broadcasts, available in Sydney, Melbourne, Brisbane, Adelaide, Perth and the Gold Coast, will include the opening ceremony, swimming finals, gymnastics, diving and athletics.
ACMA chairman Chris Chapman says viewers will need to ensure they are within the trial coverage area, and warns the 3D TV licence is only temporary as “the long-term technology is still developing”.
But manufacturers are keen to use the opportunity to promote 3D televisions again.
New screens from Sony, Samsung, LG and Panasonic are trickling into stores, with LG proving the biggest proponent of 3D technology. …
LG’s TVs feature passive 3D that uses polarised glasses like those seen in movie theatres, with a polarised TV filter matching filters on 3D glasses to deliver a different image to either eye. Its benefits include flicker-free images, cheap glasses and less eye strain. …
“Samsung 3D TVs are much improved and the Panasonic models are also better,” Dawson says. “The major hindrance for active 3D … is the cost of the glasses, but Samsung says they’re hoping to get their glasses down from $140 to just $40 a pair.” …
See the full story here: http://www.heraldsun.com.au/technology/deeper-impact-for-the-new-3d-tvs/story-fn7celvh-1226344378914