[Philip Lelyveld comment – key sentences: …Available via the iPhone Viddy app, the easy to use one-click effects and soundtrack give fans the opportunity to interact with the Muppets on film and get creative with producing their own video content. …Special effects include graphics, color correction and audio tracks. [Viddy] Production Pack options include: Solarize, Red, Exposed, Retro, Glam, Black & White, Crystal, Hued, Vintage, Junkd, & 3D. …(Note: the Muppet material is NOT 3D.)]
[Press Release]
In anticipation of the soon-to launch film Disney’s “The Muppets,” Disney and Viddy, the leading mobile social video app, today launch The Muppets Pack(TM). Featuring some of the beloved Muppets brought to life in 15-second video clips, the Muppet Pack offers fans a unique opportunity to create personalized interactive video clips with their favorite characters. Available via the iPhone Viddy app, the easy to use one-click effects and soundtrack give fans the opportunity to interact with the Muppets on film and get creative with producing their own video content.
Now available via Apple’s iTunes Store, the Viddy app features The Muppets Pack(TM), which was custom created in partnership with Disney. Featuring high-level motion production effects, the app brings high-resolution Muppets to an iPhone screen for use anywhere, anytime. These effects will feature Kermit, Fozzie Bear, Animal, Miss Piggy, and many more. Viddy users can capture & create 15-second video on their iPhones, apply the Muppets Pack(TM)of their choice and instantly share their artistic content via Viddy, as well as with share options for Facebook, Twitter, YouTube, Tumblr and email. Users can also embed the clips in their own websites or blogs.
Also launched today is Muppets.Viddy.com, a centralized place on the web to view the exceptional content others are creating from around the globe featuring all Muppets Viddy content. Watch a sample video featuring football great Warren Sapp with Fozzie Bear online here: http://viddy.com/muppets .
The development of The Muppets Pack(TM)on Viddy is a trendsetting move. It showcases how films like Disney’s “The Muppets” are leading the way with social network campaigns and interactive tools like Viddy to enhance audience engagement and promote films.
To use the app, download Viddy free: http://itunes.apple.com/us/app/viddy/id426294709 and create a custom Muppets clip of your own!
About The Muppets Movie
On vacation in Los Angeles, Walter, the world’s biggest Muppet fan, and his friends Gary (Jason Segel) and Mary (Amy Adams) from Smalltown, USA, discover the nefarious plan of oilman Tex Richman (Chris Cooper) to raze the Muppet Theater and drill for the oil recently discovered beneath the Muppets’ former stomping grounds. To stage The Greatest Muppet Telethon Ever and raise the $10 million needed to save the theater, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With secret, signature, celebrity cameos, Disney’s “The Muppets” hits the big screen Nov. 23, 2011.
About Viddy:
Launched in April 2011, Viddy is a mobile social video application that enables users to shoot, beautify and share 15-second video clips using Adobe and Final Cut style visual effects pre-bundled into one-click production packages, similar to an Instagram filter — for video. Special effects include graphics, color correction and audio tracks. Production Pack options include: Solarize, Red, Exposed, Retro, Glam, Black & White, Crystal, Hued, Vintage, Junkd, & 3D. Viddy also offers branded/partner Production Packs including: Snoop Dogg, Incubus, & now the Muppets. Users can add titles, tags, and geo-location with Foursquare and share via the Viddy network, Facebook, Twitter, YouTube, Tumblr or a personal website with the new embed codes now available in version 1.3.3. Viddy completed an initial $1.6 million first round financing from Battery Ventures, Bessemer Ventures, Qualcomm and Angel investors including Jarl Mohn and early team members from YouTube. Imagined and created in the Matrix building in Venice, California, Viddy was founded by JJ Aguhob and Brett O’Brien.
Find us:
On the web: http://viddy.com Facebook: http://facebook.com/viddyinc Twitter: http://twitter.com/viddyinc
See the full press release here: http://www.marketwatch.com/story/disneys-the-muppets-come-alive-on-the-small-iphone-screen-with-viddy-2011-11-07