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New technologies, like LED backlights and 3D, are helping to keep overall LCD TV prices very stable in 2011, falling only 7% Y/Y on a volume weighted average basis, which in turn will keep revenue growth slightly positive. However, LCD TV revenues should start to decline around 2013 when these new features see a more significant drop in price premium. LED-backlit sets will account for about 46% of total 2011 LCD TV unit shipments, while 3D-capable sets account for 8%.
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The worldwide forecast for 3D TVs was not significantly changed. 3D TVs are expected to account for about 20M in 2011, rising to more than 100M shipped by 2015. Although some consumer confusion about technology and standards is likely to persist, the falling premium and cost associated with 3D will make it a standard feature of 40″ and larger sets. In 2011, almost a quarter of 40″ and larger TVs shipped worldwide will be 3D capable, rising to 84% by 2015.
Read the full story here: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/07/27/prweb8670774.DTL