The HPA Tech Retreat’s Thursday program began with breakfast roundtable discussions. One of the most crowded sessions—where there is clearly a lot of interest both in and beyond Hollywood–offered a look at the Digital Video Package initiative, chaired by Disney’s Annie Chang.
Chang provided an overview of the effort of Disney, Fox, Paramount, Sony and Warner Bros., working under the ETC@ USC umbrella, to create recommendations for an industry standard for master digital files, which would be used to send entertainment content to broadcasters, Internet sites and mobile service providers. The DVP would be used in B2B settings between content providers and content distributors.
Chang reported that the goal is to complete the recommendations by year’s end, and to submit them to SMPTE for standardization.