One day, TV commercials may leap off the screen at you.

The Intl. 3D Society has set up a marketing committee to educate the advertising community about the perceived advantages of stereoscopic commercials.

ESPN marketing prexy Ed Erhardt will serve as the unit’s chairman. Members include General Motors’ Elizabeth Boone, Integrated 3D Solutions’ Bill Frash, DirecTV’s Paul Guyardo, National CineMedia’s Cliff Marks, TBWA/Chiat/Day’s Richard O’Neill, Stradella Road’s Gordon Paddison and Discovery Networks’ David Shackley.

“As 3D’s center of gravity moves into the home, marketers and advertisers will be at the forefront of communicating with consumers using 3D technology,” Erhardt said.

Marketing committee members will present ideas at org’s 3DNA Outlook Forum on Feb. 8.

source: http://www.variety.com/article/VR1118027549