ETC

News Stories

ETC/Hallmark Channel e-Poll is covered by AdWeek

Media behavior in today’s fragmented landscape is best evaluated by looking at the “life stages” that people experience as opposed to their demographic profiles.

So says a new study from the Entertainment Technology Center at the University of Southern California (ETC), the Hallmark Channel and E-Poll Market Research.

—

Link to coverage
Link to PDF

To advance technology and innovation within the entertainment industry
To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
To understand the impact of technology on the consumer experience and the creative process
To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
To provide insight about emerging consumer habits
To convene industry peer groups and partners to share knowledge and experience
To create an environment for testing and evaluation of proposed technology solutions
To help identify new business models for the entertainment industry
To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC/Hallmark Channel e-Poll is covered by AdWeek

YOUTUBE CHANNELS

Our Youtube channel can be found here

Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

ETC Events

Username
Password

Lost Password