[Screen Digest]
Twentieth Century Fox Home Entertainment and JVC Kenwood have signed a deal to convert an undisclosed number of the studio’s catalogue movies from 2D to 3D using a new conversion technology developed by JVC.
JVC’s new technology reduces current 3D conversion costs, manpower and time by reducing the amount of manual roto-scooping required per frame, from an average of 100-150 roto moves to an average of nine. The technology was developed by JVC’s Japanese subsidiary Video-Tech, an extension of the company’s work in real-time 2D to 3D conversion.
Under the agreement, JVC will convert Fox’s catalogue movies to 3D for home video release on the official home video 3D format Blu-ray Disc 3D (BD3D). The first Fox title to be released on BD3D will be the action blockbuster I, Robot, in the fourth quarter of 2012.
OUR TAKE: The partnership with JVC represents a change in 3D release strategy on the part of the studio. Fox had previously expressed reservations about 2D to 3D conversion, citing a concern that the quality of 3D achieved in conversion of catalogue movies damaged consumer perception of 3D. Fox’s concern was not unfounded; following …
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