Qualcomm generated some buzz at the show with their new Mirasol Display for mobile devices.

Unlike traditional LCD screens that must be backlit, the Mirasol display uses a microelectromechanical system (MEMS) to manipulate the amount of space between two conductive plates to reflect ambient light in full-color. This gives the screen many of the same benefits of E-Ink displays, including the ability to operate with extremely low-power consumption in full-sunlight.

Unlike E-Ink however, these displays are able to switch extremely fast, allowing for full-motion video. The screen was fully functional and the video ran smooth, although the colors left a little to be desired. Qualcomm is also working on edge-lighting that can be switched on in dark environments.

Reps expect the screen to be in products on shelves this year. The Mirasol Display site features a great video demo.