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GigaOM quotes David and ETC/CEA study in article on 3D

There is certainly reason to believe they will. According to research conducted by the Consumer Electronics Association, along with the Entertainment Technology Center at USC, there is strong consumer interest in 3D technology (GigaOM Pro, subscription req’d.). According to their findings, 25 percent of consumers plan to buy a 3DTV set in the next three years. That would represent 28 million sets, including 4.3 million that CEA estimates will be sold just in 2010.

Consumers are also willing to pay a premium of 15-20 percent for 3D, according to the study. “The big question is, do consumers think 3D is real?” said ETC’s executive director, David Wertheimer. “And the answer is, yes they do, and they’re willing to pay for it.”

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