A real trend to always pay attention to is the feature set and usability that consumer products apply to objects as they become mass market.

Here’s a tiny answer to that guerrilla video production need for a self producing video feed. HoloMagic showed a new iPhone 4 case that adds a thin slider to the back of the case that supplies that necessary LED based Obie light for FaceTime or Skype when you need to use that front facing camera to “phone home” to your television friends. HoloMagic provides a surprisingly powerful LED light in the form of a leather or plastic battery sleeve (featuring 285 mAh battery).

It also props itself up with a small kickstand so you can go hands free and really get in the picture…