Two-Day Conference, Presented in Association With Variety, Set for September 15-16 in Los Angeles
LOS ANGELES & MILFORD, Conn., Aug 13, 2010 (BUSINESS WIRE) — Interpret LLC, a leading entertainment, media and technology measurement and market research firm, will present its latest survey report on consumer attitudes towards 3D at the third annual 3D Entertainment Summit(TM) presented in association with Variety. The announcement was made today by conference co-producers Bob Dowling, President of The Bob Dowling Group; and John Golicz, CEO of Unicomm LLC, a leading event management company; along with Michael Dowling, CEO of Interpret LLC. The 3D Entertainment Summit(TM) takes place Wednesday-Thursday, September 15-16, 2010 at the Hilton Los Angeles in Universal City, CA.
“As demonstrated by the massive marketing efforts supporting, and audience response to, 3D broadcasts of soccer’s World Cup and the Major League Baseball All Star game, the rate of change in the 3D ecosystem is difficult to underestimate,” said Unicomm’s John Golicz. “In our role as the definitive source of info on current 3D trends, we invited Interpret to formally present its current findings at this September’s conference in order to provide the most up-to-date measurements of this constantly shifting landscape to our attendees.”
Based on consumer data gleaned from its first report on 3D consumer attitudes in June 2010, Interpret predicted that more than four million 3D televisions would be sold in the U.S. in the next year. Since issuance of that initial report, the company is gearing up to field a follow-up survey to gauge the impact of multiple new factors in the 3D arena to provide insight to retailers, manufacturers, and content owners in advance of the holiday season.
“Given the speed with which this market is changing,” said Interpret’s Michael Dowling, “combined with the large-scale bets manufacturers, retailers and content companies are making on 3D, we felt it was necessary for our clients to get out ahead of fast-evolving consumer attitudes and preferences.”
Interpret presented its first report, 3D State of Union: Are Consumers Ready? this past June, finding that marketing campaigns of TV manufacturers and product demos at retail had spurred consumer interest in 3D technologies. In addition to revisiting many of the topics covered in its June 2010 study, Interpret will also examine several new topics, including: 3D gaming software, 3D capture, price premiums for 3D Blu-ray discs, 3D television service providers, and retail channel dynamics. (Interpret’s reports are available at www.interpretllc.com.)