News Stories

Is 3D cinema losing its appeal?

[Philp Lelyveld comment: Answer, she doesn’t think so.]

[3D Focus]

Despite the lack of content, Futuresource Consulting believes that within three years, close to half of all UK households will own a 3DTV set. The company also expects the sales in the US to reach 4% in the US, an installed base of over 4.5 million and it is expected that by 2015 47% of US households will own a 3DTV.

At Polaroid, we expect to see a lot more passive 3DTV sets coming to the market. The active sets were quicker to market, as the initial production process is much quicker, but the technology in the glasses makes them bulky, uncomfortable and perhaps more importantly, expensive. Passive sets are much more cost-effective and manufacturers can bundle more glasses with them.  …

I think far from losing its hype, 3D cinema is still going strong and is likely to grow further in the coming years, driven by a combination of high profile films being released in 3D, an increase in 3DTV sales, and big budget advertising campaigns from CE manufacturers, broadcasters, and studios.

Read the full story here: http://www.3dfocus.co.uk/3d-news-2/3d-film/is-3d-cinema-losing-its-appeal/7427

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