Mobile advertising is still often more of an annoyance than anything else for many consumers. But increasingly, mobile advertising companies are turning small ad real estate into showcases for some really immersive 3D ads that stand a better chance than static banners of really engaging their audience.
Amobee is launching a new initiative, incorporating technology from Cooliris’ new standalone immersive 3D ads business unit called AdJitsu. The partnership will allow brands to create 3D display ads that actually rotate and move as a user tilts their mobile device. Users can then tap on the and interact with 3D models of products, spinning them around and seeing them from all angles. …