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The problem is, while more people are watching movies than ever before, they aren’t doing it in the theaters necessarily.  Katzenberg says three factors contribute to this: “a change in habit, a change in platform, and a change in delivery.” There’s a huge focus, therefore, on navigating the change in business models so movie lovers get the films they want where they want them while Hollywood still makes money.

So far, Katzenberg said this is leading to bad movies—3D and otherwise. He panned the last five months’ worth of movie releases across the board, calling them uncreative.

Read the full story here: http://tech.fortune.cnn.com/2011/07/19/3d-is-not-dead/?section=magazines_fortune