[by Chris Mizon, www.3dtvwatcher.co.uk]

It’s the perennial question of the AV enthusiast, when to buy – January sales? Before tax increases? Avidly collect nectar points for a decade? How about, when you can get cashback?

Sky, in partnership with LG, is offering cashbackon the hardware manufacturer’s 3D TVs, and by doing so have made a mutually beneficial arrangement for the companies as well as the prospective consumer.

It’s long been the contention of 3DTVWatcher that the success of 3D relies on two things, content and affordability.

Content is largely in the hands of studios and broadcasters, and to an extent hardware manufacturers are at the mercy of the creative direction of TV, film and gaming studios when it comes to 3D hardware sales.

The buck, as it were, will always stop with content, and similarly the bucks will only start to roll in when a wide breadth of good quality, original 3D content is made available.

However, the sweetest apple on the tree is often out of reach, and it is in the hands of manufacturers to produce 3D hardware which is both a marked improvement on existing 2D products, and reasonable enough in price to entice consumers to make the step up.

Early signs are that 3D TV sales will increase over the next few years, but a catalyst may be required if widespread adoption is to happen in such a way that exposure, and subsequently buzz, will be created around the content 3D TVs are playing host to.

Sky and LG are offering such a deal, with £100, £200 and £400 cashback deals available through certain retailers.

The incentive is also there to go big, with the £400 deal on one of LG’s 55 inch Cinema 3D TV sets, which comes with 7 sets of glasses.

Just think, that £400 can be ploughed back into beer, popcorn and other TV viewing comestibles…

See the original post here:  http://www.3dtvwatcher.co.uk/lg-and-sky-offer-cashback-on-3d-tvs-2081/