LG have announced the launch of two Cinema 3D monitors, designed to deliver clearer 3D images and reduce eye strain for viewers. The monitors are available now in Korea and are set to go on sale globally in early June. The drawbacks faced by 3d TV packages so far have been problems relating to viewing angles, and flickering images.
These problems are expected to be ironed out by the new LG products, which are using new technology to combat viewing difficulties. The LG D41P and D42P both utilize Film Patterned Retarder technology to reduce the flickering effect and improve the visual experience of 3D for the viewer. The technology works by showing left and right images through different patterns in a circular polarizer, and uses the precise film which can distinguish the left and right images to show a different image on each eye. It is an improvement on previous technologies, with the new developments meaning that the LG monitors are much brighter than conventional 3D TVs, with no flickering or ghosting of images.
The new monitors will come to the UK market at a time when several of the top providers of subscription TV channels are branching into 3D entertainment. Virgin, BT and Sky are all now offering 3D programming as part of some of their service packages. BT began offering 3D films in November 2010, however its range of 3D programming is limited. For customers making the decision of Sky vs BT, the range of entertainment in 3D offered by Sky is superior. Sky also hosts the UK’s first entirely 3D channel, however with the development of 3D technology and the proven popularity BT is likely to increase its range very soon. Virgin Media also offer 3D entertainment, and have recently signed a deal with Disney and Paramount to present their films in 3D on its On Demand service.
Customers will be able to access them at no extra cost, making the Virgin vs Sky choice more interesting. Virgin up until this point have lagged behind Sky on 3D provision, instead focusing on the provision of non-linear content for their customers to access online. Virgin is keen to avoid being left behind by other companies, and Alex Habdank, director of on demand television and strategy at Virgin Media has said: “We’re thrilled to be adding this exciting range of new movies to our 3D video on demand service from two of the biggest studios Paramount Pictures and Disney.”
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