News Stories

Microsoft’s Ballmer: 12% growth in PC sales for 2010

Echoing the oft-heard sentiment at CES that technology and innovation is what will propel the US out of its economic recession, Microsoft CEO Steve Ballmer predicted 12% growth in PC sales for 2010.  “There’s an incredible range of smart devices hitting the market now, and there is no smarter device than the PC,” Ballmer said at his Wednesday night keynote address.  Ballmer noted that Gartner Research initially predicted a 2% decline in sales for ‘09 but later revised that to 3% growth subsequent to the launch of Windows 7, ”a rising tide that’s lifting all boats.”

Steve Ballmer

Ballmer’s presentation showcased the diversity of uses for the Windows OS, which he announced would be powering HP’s anticipated touch-enabled “slate PC” tablet.  (Microsoft is reportedly working on its own dual-screen slate, the Courier.)  He noted high customer satisfaction rates for the company’s little known Media Room technology, which powers video-on-demand services for phone companies including AT&T, and touted 3D technologies, donning glasses to demonstrate the capabilities of 3D gaming, using a computer by Asus.  It was revealed at the session that Microsoft’s Project Natal game units would ship in time for Christmas.  Natal allows a user’s body to control the action (without use of a controller, like that employed by the Wii).

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)