News Stories

New research shows strong global interest in theatrical 3D movies

[Excerpt from My CE . com.  Read the full story here.]

Both U.S. theater-goers and analysts are noticeably down on 3D movies this year. But in 2010, the industry saw a huge surge over the previous year. While it’s too soon to say how the format will fare when 2011 wraps, analysts believe its attractiveness outside America will only help. …

“This run of exceptional growth in international markets has been instrumental in achieving a current worldwide total in excess of 30,000 3D screens at June 2011, more than double the number at the same point last year,” said Jones, who pointed out that “one in four of the world’s screens” can now play 3D movies.  …

IHS named Japan and the UK as the number two and three (respectively) countries in regard to 3D revenue. The former earned the equivalent of $471 million, while the latter saw $427 million in 3D ticket sales. France and Russia rounded out the top 5.  …

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