News Stories

New Study Reveals Consumers Have Interest in 3DTVs

[Philip Lelyveld comment: new story on a study reported earlier.]

[3DTV.com]

A new study was conducted by  that showed consumers are quite interested or captivated with 3D television sets.

According to HDTV Magazine, “Conducted by well-known independent research firm Frank N. Magid Associates for Panasonic during ’s D23 Expo in Anaheim last month, researchers found that a vast majority of consumers believe that 3D TV significantly improves their television viewing experience.”  …

The recent study surveyed more than 500 attendees at Disney’s D23 Expo. Out of attendees who were surveyed, 71% said that 3DTVs’ images and experience is “much better” or “dramatically better” than non-3D TVs. The number is higher of those surveyed who have recognized some, albeit not as dramatic of a difference, between 3D and standard displays. Out of all attendees surveyed, 99% of them said they perceived a  to be at least somewhat better of an experience to a non-3D TV.

They also responded in a variety of ways to direct questions about their experiences with .

“”I wish I had this in my home,” said 50% of those surveyed, while 34% agreed that it “brings things alive in a way I’ve never seen before.” “Fabulous” was the word that 27% agreed with when asked to describe their sense of the 3D TV experience, HDTV Magazine reports.  …

“Unlike HDTV, however, 3D TV is off to a much faster start, with multiple full-time 3D channels available on cable and satellite just one year after the technology’s launch, They include DirecTV’s n3D Powered by Panasonic, Comcast’s Xfinity 3D Channel, ESPN 3D, and Discovery’s 3Net. By contrast, HDTV channels from these major content carriers were not available until at least four years from that technology’s 1998 introduction.”  …

Read the full story here: http://www.3dtv.com/uncategorized/new-study-reveals-consumers-have-interest-in-3dtvs.php

 

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)