[London Evening Standard, by Mark Prigg]
Wimbledon is set to be broadcast in 3D for the first time this year, it has been revealed.
The All England Lawn Tennis Club is to show key matches, including both main finals, in the format at cinemas across the world. Filmed by Sony and the BBC, the club is also in discussion with broadcasters to show matches in 3D on sitting room TVs.
The men’s semi-finals, final and women’s final will be recorded using the technology’s cameras for the first time. Previous sporting events filmed in 3D include the Ryder Cup, the football World Cup and the Barclays ATP World Tour at the O2. Both Virgin Media and Sky offer 3D content, although only Sky offers a 3D channel.
Ian Ritchie, All England chief executive, said Wimbledon was renowned for its heritage and tradition but also embraced innovation. “We are delighted that our 3D partnership with Sony will not only guarantee we are at the cutting edge of live sporting television but also deliver a compelling new viewing experience for our global audiences, especially among our younger supporters,” he said.
Fujio Nishida, president of Sony Europe said: “Watching tennis in High Definition 3D is a stunning experience, bringing the speed of the action and the emotions of the occasion to life. It is as close to the atmosphere and excitement of Centre Court as actually being there.
“With the Live 3D Wimbledon experience available in 3D cinemas across the world, many more people will be able to enjoy one of the world’s most iconic sporting events as though they were actually at Wimbledon.”
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