One-year 3D TV trial kicks off in Singapore

15 June 2010 0946 hrs

SINGAPORE : Stereoscopic 3D is set to migrate from the cinemas to homes with the start of a one-year 3D TV trial by the Media Development Authority of Singapore, MDA.

The trial kicked off Tuesday on terrestrial TV, cable TV and Internet Protocol TV (IPTV) in partnership with MediaCorp, Starhub and SingTel.

It involves the 3D recording of the National Day Parade.

In addition to the broadcasters, several technology partners are also participating in the trial, including Panasonic, Ross Video, Evertz, XpanD and Multimedia Maestro.

MDA says it would enable the trial partners to test their transmission signals on different platforms, and address technical challenges in the delivery of 3D content to homes.

It also allows service providers to explore viable business opportunities as they harness 3D technology to provide consumers with wider choices and better quality.

MDA will also launch a S$5 million-fund to facilitate the trial and drive the development of content, talent and media services in the area of 3D.

Depending on the progress of the trial, the broadcasters may choose to extend the trial to include consumers.

MDA CEO, Dr Christopher Chia, said the success of 3D movies and advances in digital technology has sparked strong interest in 3D developments worldwide.

Deputy CEO Television at MediaCorp, Chang Long Jong, says as the national broadcaster, the media group is constantly exploring new avenues to deliver valued content to its viewers.

He says MediaCorp is firmly committed to the 3D TV trial and will produce content in 3D, starting with the recording and post production of this year’s National Day Parade.

Concurrently, MediaCorp will commence technical trial this month to determine the most suitable technology standard.” – CNA/jy