[Philip Lelyveld comment: see bold text – making lemonade out of lemons.]

[TV Technology]

FashionTV has decided to extend its FashionTV H3D broadcast of 3D fashion shows. … After 10 months of testing, FashionTV has decided to extend this to a regular 30-minute 3D window four times per day beginning Dec. 1, 2011.

Here’s what the folks at FashionTV tell viewers without 3DTV sets: “Viewers without 3D mode may continue to see FashionTV shows as side-by-side pictures, appearing as if it were a graphic effect. The models in this mode appear slimmer, and are seen two times, side by side; the music and atmosphere of the show can be received in both the 3D and normal HD modes. For those viewers who wish to see the program as a full screen, may watch FashionTV in SD, if available from the same operator.”

Read the full story here: http://tvtechnology.com/article/125198