According to Sony boss Andrew House, consumers will adopt 3D TV technology faster than the transition from analog to hi-def TVs. Sony is one of the major players in the 3D arena with TVs, films and video games all taking advantage of the technology.

Sony is always looking towards the future whether its Blu-ray or 3D technology. Recently in an interview with MCV, president of Sony Computer Entertainment Europe Andrew House talked a little about the future of 3D TVs.

He said, “Rather than saying when the tipping point will be, I do think it [3D] will be a faster adoption than the shift from standard to high definition.”  He also indicated that 2011 will be a pivotal year for the technology as the company has a slew of 3D games set for release on the PlayStation 3.

House added:

I think the benefits of 3D is a lot more tangible in an interactive experience. It is also the one 3D experience that is, to a great degree, not replicable outside of the home. Our role is to act as a pioneer, as evangelists and to help developers get the right experience with 3D games. We’ve done some great groundwork and I think you’ll see 3D games come to fruition next year.

House believes that Sky TV, a European service will play an important role in the 3D adoption rate as well. “In the UK you are seeing a strong push by broadcasters like Sky, who see enormous potential in 3D. Their track record in driving HD penetration was key.”

However, he is still concerned with the state of the economy across Europe and how it will impact the shift in technology.

Sony is currently planning on releasing major AAA titles such as Killzone 3 and Uncharted 3: Drake’s Deception in 3D next year for the PlayStation 3.

Original post here: http://tech.blorge.com/Structure:%20/2010/12/23/sony-boss-3d-tv-adoption-to-be-faster-than-hd/