News Stories

Sprint unleashes 3D video to promote HTC EVO 3D (2 posts)

[Examiner (Los Angeles, CA)]

Sprint has just uploaded a film called Bubble Mania to YouTube, which can be viewed on your EVO 3D. It is a pleasure to watch and a better advertisement for the EVO 3D than just about anything else out there. Even though the majority of people who watch it will already be EVO 3D owners, this is a great tool for Sprint retail stores to have ready….

Read the full story here: http://www.examiner.com/gadgets-in-los-angeles/sprint-unleashes-3d-video-to-promote-htc-evo-3d

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[Press Release]

OVERLAND PARK, Kan., Sep 01, 2011 (BUSINESS WIRE) — Today, Sprint S -5.61%launched “Bubble Mania,” an online video that puts a fresh spin on the “flash mob” concept. This is the first Sprint online video shot in 3D(1) — also available in 2D — and documents 10 bubble artists as they surprise an unsuspecting group of children and adults at Golden Gate Park in San Francisco. A different interpretation of the flash mob — where people blend into the crowd and then burst into song or dance — these incognito park-goers, dressed all in black, create thousands of gigantic bubbles to the great amusement of passersby.

The video showcases the potential of an HTC EVO(TM) 3D device — watch it on your HTC EVO 3D device and enjoy a cinema-like experience — and it provides inspiration for Sprint users to capture, upload and share their own on-the-go experiences while using 4G speeds.

“We hope that this video will inspire people to create their own 3D mini movies or videos and share them online with their social networks,” said Fared Adib, senior vice president-Product Development, Sprint. “This is a fun attempt to show the possibilities of sophisticated mobile technology. You never know when you will want to take a video of something going on right in front of you, and HTC EVO 3D provides you that capability plus a whole lot more.”

Consumer electronics journalist Gordon Meyer said it’s easier than ever for people to create their own 3D video content. “3D technology is gaining momentum with consumers — products like the HTC EVO 3D contribute to that momentum,” Meyer said. “Amateurs and professionals alike are already using relatively inexpensive products like the HTC EVO 3D to learn to use 3D as a story-telling technique and not just a gimmick.”

Los Angeles-based Peck Media shot the video using state-of-the-art 3D cameras. “Bubble Mania” ties in with a series of marketing videos titled “EVO 3D: Basics of 3D,” produced earlier this year by Sprint’s advertising agency, Goodby, Silverstein and Partners. Those videos provided a humorous look at how to make your own 3D videos and include “How to Act in 3D,” “How to Direct Animals in 3D,” and “How to Cry in 3D.”

Glasses-Free 3D plus Sprint 4G

HTC EVO 3D, America’s first glasses-free 3D smartphone, features a 4.3-inch, qHD 3D display and a powerful 1.2GHz Qualcomm(R) Snapdragon(R) dual-core processor. The phone is built with the Android(TM) 2.3 operating system (Gingerbread) and the HTC Sense experience, and boasts dual 5MP cameras, which can be used to capture high-quality conventional and stunning 3D images and videos.

HTC EVO 3D is available for $199.99 (excluding taxes) with a new two-year service agreement or eligible upgrade, and requires activation on one of Sprint’s Everything Data plans, starting at just $69.99 per month, plus a required $10 Premium Data add-on charge for smartphones. (Plan pricing excludes taxes and surcharges.)

Sprint 4G provides peak download speeds of over 10 Mbps and average speeds between 3-6 Mbps and is available in 71 U.S. cities, including New York, Los Angeles, Chicago, San Francisco, Baltimore and Houston.

See the original post here: http://www.marketwatch.com/story/sprint-launches-bubble-mania-3d-video-2011-09-01

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