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2008 3D TELEVISION REPORT Insight Media

Main sections of the report include:

  • Executive Summary
  • Human Factors of 3D Stereo Perception
  • Existing Content for 3DTV
  • New 3D Content Creation
  • 2DTV Display Technologies
  • 3DTV Display Technologies
    • 3DTV Projection Systems (Front and rear projection)
    • 3D AMLCD Television
    • 3D Plasma Television
    • 3D OLED Television
  • 3DTV Content Delivery
  • Forecast and Prospects for 3DTV
  • Glossary of 3D Terms and Acronyms

3D TECHNOLOGY AND MARKETS: A STUDY OF ALL ASPECTS OF ELECTRONIC 3D SYSTEMS, APPLICATIONS AND MARKETS Insight Media

  • Description of all major 3D display technologies including:
    • Technologies that require active or passive glasses
    • Autostereoscopic technologies requiring no glasses
    • Volumetric technologies
    • Technologies compatible with existing video distribution systems
    • Technologies suitable for displays from cellphone-sized to giant cinema screens
  • 3D image generation including:
    • Computer graphics and CAD
    • 3D camera systems
    • 2D to 3D conversion
  • 3D video formats, especially those backward-compatible with the existing video infrastructure
  • 3D applications and markets
  • Forecasts of the use of 3D display technology in 20+ markets through 2011
  • Opportunity analysis for 3D broken down by application, display size and display technology
  • Roadmaps for technology improvements needed to increase 3D market penetration
  • A list of 650+ companies, universities, consortia and standards bodies involved in 3D display technology
  • Brief profiles of 26 companies producing 3D displays
  • View the complete table of contents

An example of the type of data that can be found in this new report is shown in the graphic below. This graph shows the Large Screen (>40”) market forecast for 3D displays through 2011. Most of these displays are currently projection systems although LCD flat panel displays are expected to penetrate the lower size ranges in this category before 2011. These displays are currently used mainly for cinema, data visualization, corporate branding and education. The forecast represents the revenue realized by the 3D industry as a result of retrofit/add-on 3D capabilities or dedicated systems.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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