News Stories

New Michigan multiplex: five 3D and one 4K screens

MJR Digital Cinema brings in new jobs with a new theater in Westland

A new movie complex is being built in Westland. MJR Digital Cinemas is planning to build the theater at 6800 N. Wayne.

The new MJR Westland Grand Digital Cinema 16 will be 65,000 square feet, it will have 3,100 seats and 16 screens. The theater will have five 3D screens and will be the only movie theater in Wayne county to offer high-resolution 4K digital projection.

Groundbreaking is expected to take place next March so the theater can open in October or November of 2011.

The theater complex is creating 60 jobs.  To apply call 248-548-8282.

MJR owns and operates these theaters in Michigan:  Adrian Digital Cinema 10 in Adrian; Brighton Towne Square Digital Cinema 20 in Brighton; Chesterfield Crossing Digital Cinema 16 in Chesterfield; Marketplace Sterling Heights Digital Cinema 20 in Sterling Heights; Southgate Digital Cinema 20 in Southgate; Partridge Creek Cinema 14 in Clinton Township; and Waterford Digital Cinema 16 in Waterford.

By: Kimberlee Charchan


Work underway on 3D cinema in Karachi (first Pakastani digital 3D theatre)

Avatar’s release saw millions throng cinemas worldwide to watch the film in 3D – an experience Pakistanis missed out on. But the highly awaited Atrium cinema, which will be equipped for 3D fims, will put that to an end. Tentatively scheduled to open on December 24, the cinema is being touted as the first cinema house in Pakistan that will go “Digital in 3D.”

According to Brand TV’s Asim Qureshi, who is promoting Atrium Cinemas in Karachi, “We have successfully installed the digital equipment at the Atrium Cinema; we have started testing the equipment and are busy training the staff.”

Qureshi told The Express Tribune, “The world no longer relies on 35 mm technology, many of the cinema houses in India have already moved away (from the old style of projection). With 3D and digital aspect, one can view a film in crystal clear, near to perfect quality and with the best sound system.”

The cinema will have a seating capacity of 320 people.

The project also has the support of Mandviwala Entertainment and is being given technical help by Hussain Chagla who has been associated with the film industry since 1952. According to Chagla, “The first 3D film shown in Paradise Cinema was A House of Waxin 1954. It was followed by the release of It Came from Outer Space at Rex Cinema. Sadly both of these cinema houses have been demolished.”

“The 3D experience came back to Karachi in 1984 with the release of Treasure of the Four Crowns at Prince Cinema but the re-birth of 3D Digital at the Atrium Cinema will be an experience in itself,” added Chagla.

Once the cinema opens, its promiters promise to show James Cameron’s Avatar as well as Chronicles of Narnia: The Voyage of Dawn Treader, “for children market cinema houses like nobody else does.”

Published in The Express Tribune, November 22nd, 2010.

by Saadia Qamar



Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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