3D IN YOUR FACE

EXPLORING CONTENT DEVELOPMENT ACROSS FILM, TV, GAMES AND INTERACTIVE

NATIONAL MEDIA MUSEUM, BRADFORD: 21ST & 22ND OCTOBER

Screen Yorkshire is pleased to announce that a host of additional speakers have been added to the line-up for 3D IN YOUR FACE; a two-day conference taking place at the National Media Museum in Bradford later this month. ANDREW OLIVER, Co-Founder and Chief Technical Officer for Blitz Games  Studios and DAVID ECCLES, Managing Director of Leeds-based digital agency Numiko have both been added to the line-up for day one of the conference, which will examine and debate developments across gaming and interactive technologies.

The second day of the conference – which will delve into the world of 3D TV and film production – has also been bolstered with TIM KEENE, Executive Producer for visual effects studio Framestore joining the impressive speaker line-up.

3D IN YOUR FACE brings together an amazing line up of leading industry experts across film, television, games and interactive media to unveil the latest 3D developments through a series of sessions, debate and demonstrations. Presented by Screen Yorkshire and NorthernNet, the conference aims to delve into the world of 3D production across all platforms, examining how 3D releases such as Toy Story 3 and Avatar haveand looking to the future of 3D as Nintendo prepares to unveil its 3DS and 3D TV looks set to invade our living rooms this autumn.

transformed the cinematic experience

Andrew Oliver, CTO and Co-founder of Blitz Games Studios says:

“Stereoscopic 3D is set to be one of the biggest shifts in gaming technology that we’ve ever seen. We’ve proved it works and we’ve proved it can be fun – now we just need to embrace it as an industry. There will be cost and time implications for developers, certainly, but there’s the potential to engage the consumer like never before and provide them with some of the most immersive gaming experiences yet created. It would be a mistake to let this opportunity pass us by.”

From Streetdance 3D and Avatar to 3D gaming and Sky’s new 3DTV channel, all content producers and platforms are investing in and developing these technologies. 3D has recently taken over the cinema with films such as, Bolt, Alice in Wonderland andMonsters vs Aliens. Nintendo has unveiled its 3DS and Playstation 3 now supports Stereoscopic 3D.

The conference is broken down into two days, with day one (21st October) focusing on developments across gaming and interactive technologies and day two (22nd October) covering 3D film and TV from content development to production through to post production and VFX.

Tickets:

‘3D In Your Face’, is already attracting industry delegates from across the UK. With tickets available at a heavily subsided rate of £25 per day or £40 for both days (£10 student delegate rate), early booking is strongly advised. Lunch is included in the ticket price. For full programme details and to book tickets, go to: www.3d-in-your-face.co.uk

Confirmed speakers:

(DAY ONE, Games & Interactive Media) – Mick Hocking, Senior Group Studio Director for Studio Liverpool, Evolution Studios and BigBig studios – part of the Sony Computer Entertainment Worldwide StudiosAndrew Oliver, Co-founder and CTO, Blitz Games; Alex Wiltshire, Website Editor, Edge Magazine; David Eccles, Managing Director, Numiko; Francesco Carucci, Technical Director, EA; Alexander Taube, Crytek Project Lead, EA.

group;

(DAY TWO, TV & Film) – Tim Keene, Executive Producer,Framestore;Alexander Lentjes, 3D Stereoscopic Consultant and Producer, 3-D Revolution Productions; Richard Mills, Head of Engineering, On Sight; Andy Shelley, Head of Development, On Sight, Angus Cameron, Co-owner and Stereoscopic Post Supervisor Vision 3; Neil Dodgson, Professor of Graphics and Imaging, University of Cambridge Computer Laboratory; Vicki Betihavas, Co-founder and Producer, Nineteen Fifteen.

Links:

www.3d-in-your-face.co.uk

Partners:

Screen Yorkshire and NorthernNet present ‘3D In Your Face’ in partnership with Game Republic, National Media Museum, Edge Magazine and Bradford City of Film.

Media Enquiries:

Marie Kitney

Screen Yorkshire

t. +44 (0) 113 294 4410

e. marie@screenyorkshire.co.uk

Notes to Editor:

Screen Yorkshire is the regional screen agency responsible for inspiring, promoting and supporting a successful and sustainable film, television, games and interactive media sector in Yorkshire and Humber. Our aim is to grow the screen media industries in Yorkshire and Humber by helping businesses to compete in a fast-changing global marketplace. Screen Yorkshire offers a variety of funding and support initiatives to screen media companies based in the region, supported by its two key partners, Yorkshire Forward and the UK Film Council. Since the launch of its £10.2m Digital Media Content Programme in 2006, supported by Yorkshire Forward, Screen Yorkshire has attracted over £82 million inward investment to the region’s economy, created 1086 jobs, supported 812 businesses and invested in the skills of 1637 individuals.http://www.nationalmediamuseum.org.uk

Marketing people from our member companies are increasingly calling the USC Entertainment Technology Center’s Consumer 3D Experience Lab for ideas for their campaigns around 3D content and products.  Holographic displays is one option.  Here are excerpts from the latest newsletter of one hologram company, RabbitHoles.  The full newsletter is here http://www.rabbitholes.com/newsletter/2010-10/RH.NewsAlert.Oct05.html

– Phil Lelyveld

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RealD builds 3D branding with RabbitHoles interactive displays @ ShoWest

RealD, the world’s leading supplier of 3D projection systems in movie theatres, commissioned RabbitHoles® Media to design and craft 3D branding displays for the ShoWest Conference & Exhibition in Las Vegas, NV. The illuminated “jewel cases” feature over-sized replicas of RealD’s signature glasses with RabbitHoles 3D animated holograms acting as their lenses that contain an interactive experience with the techno-dog from RealD’s in-theatre promo trailer. The RealD 3D displays were lit up in both RealD’s domestic and international sales suites and in ShoWest’s “Hall of Posters”, where upcoming movie attractions are promoted leading into the conference registration and presentation area.

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Pacific Communications Markets With Rabbitholes® 3D Billboard Display

Pacific Communications of Costa Mesa, CA, one of the largest full-service health care marketing communications agencies in the United States, commissioned a 4′ x 6′ RabbitHoles® 3D Motion Hologram to market Allergan Inc.’s Zymaxid, an ocular anti-infective drug. The 3D billboard debuted at the American Optometry Association’s conference in Orlando, Florida and was later displayed at Allergan’s National Sales Meeting in Memphis, Tennessee. The 3D image, depicting a mountain climber having surpassed the zenith, will continue on tour at various locations to promote Zymaxid. Success of the Zymaxid RabbitHole® has led Pacific to engage RabitHoles Media in a follow-on project for Allergan’s Combigan, which will debut at the AAO Convention in Chicago, October 16-19.

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Montréal’s Science Centre exhibited 12 RabbitHoles® 3D holograms where 16,000 visitors came for a unique interactive experience!

From February 27 to March 7, 2010 the Montreal Science Center hosted over 16,000 visitors at its annual technology fair, entitled TECHNOFOLLIES 2010. Along with renowned companies like Electronic Arts, UbiSoft, Samsung and others, Rabbit Holes Media Inc. displayed its interactive digital holographic indoor advertising medium. Assisting with the display, RabbitHoles’ creative consultants were on hand to provide information and guidance to parties interested in better understanding how to create compelling 3D images for this exciting new medium. As part of the exhibit, the Montreal Science Center had commissioned its own RabbitHole® image of its iconic red dumbbells that adorn its front steps. RabbitHoles Media Inc. was proud to help sponsor such a connected event that enabled such a diverse audience to dive in and surf the world of digital entertainment.

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November 8/9 2010

RabbitHoles Media has been invited by the organizers to participate in the Montréal International Game Summit, a high-level conference dedicated to the gaming industry.  The conference attracts renowned experts in business, arts and visual effects, design, production and emerging technologies.  The RabbitHoles 3-D motion displays will be set up in the Exhibition Zone alongside such well-known brands as Sony, Autodesk and EA.  Attendees are invited to stop by our booth for an interactive experience with one of our displays or you can schedule a one-on-one appointment by contacting us.