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The 2012 London Olympics is 3D TVs’ big opportunity

[Digital Trends]

The forthcoming Summer Olympics could give 3D TV sales the boost they so desperately need.

3D TV faces an undecided future. The medium has been simultaneously called doomed and awe-inspiring, and sales numbers have been anything but consistent. While the long term future of home 3D remains undecided, there is one lurking event that could give it a considerable boost: the Olympics.

Today the BBC detailed its planned 3D coverage for the Olympics, and it should be a beacon of hope for the struggling industry. The BBC’s Roger Mosey says the network will air the opening night ceremony, men’s 100-meter final, nightly highlights, and the closing ceremony in 3D.

Few events could be as perfect for 3D: it’s cinematic but revolves around sports; it’s internationally broadcast; and it has what you could call a captive audience. Now it’s up to 3D manufacturers to make the best of this moment and sell us on 3D TVs.  …

The Olympics and TV sales are a match made in heaven

Regardless of sports in 3D, the Olympics have always been an event that drives TV sales. During the Beijing Olympics, the demand for large screen TVs increased more than 84-percent year-over-year in China. The hosting country wasn’t the only one to experience this: New Zealandexperienced increased TV set sales two weeks out from the Olympics, and the North American TV set market saw big numbers in the third and fourth quarters of 2008.  …

Read the full article here: http://www.digitaltrends.com/home-theater/the-2012-london-olympics-is-3d-tvs-big-opportunity/

 

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