[Manufacturing Digital]

Even though 3D television is only starting to enter the mainstream, 4D entertainment is already being touted as the industry’s next big thing

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While television manufacturers continue to develop 3D technology, the next wave of visual entertainment is already on the way in the form of 4D cinema. Combining 3D technology with physical effects, 4D cinema provides the audience with the most interactive film going experience yet. Korean-based CJ 4DPlex are pioneers of this fully immersive world and are aiming to attract film lovers with its 4DX cinemas. “4DX theatres are equipped with high-technology motion seats that move in perfect sync with on-screen action,” says CJ 4DPlex. “You will be able to experience special effects such as wind, fog, lightning, and scents that enhance what you see on the screen. Movie going is no longer just a simple viewing, but an all encompassing experience.” Alongside building 4D cinemas in South Korea, CJ 4DPlex has established joint ventures in China and Mexico, is busy converting premises in Thailand, and has opened a programming lab in Los Angeles. “With the opening of the 4DX programming lab, we believe this will be the start to further developing our business into the homeland of movies, the United States,” said Andy Park, CEO of CJ 4DPlex. Depending on the success in the States, CJ 4DPlex could expand operations into Europe and who knows, we could start to see 3D television with sensory effects in the near future.

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Read the full story here: http://www.manufacturingdigital.com/innovators/the-future-of-television-3d-today-4d-tomorrow