News Stories

The Next "IT Technology" For Specialty AV Wasn't 3D and What Might Be Next

[Home Theater Review]

Historically, housing markets going into the tank wouldn’t keep consumers out of the stores to buy the new, hot technologies and for the last few years that new, hot technology has been 3D HDTVs. Respectfully, 3D has its place as a feature of a modern flat set but what sells HDTVs today is a thin form factor and an even thinner profit margin, resulting in everyman pricing for huge, beaming HDTVs. People simply don’t go out to buy a new flat HDTV because of 3D. They get 3D because it comes with the set (sets that amazingly, often don’t come with glasses) and can be played back via an HDMI-capable $130 Blu-ray player or 3D-capable satellite receiver.

The economic downturn since 2008 has been nothing short of epic but that’s not to say people aren’t spending on electronics. They are, and in huge numbers, but for the first time in a generation the IT product isn’t a specialty AV product as much as it’s a computer. Apple’s iPad is the hot ticket. …

Some suggest that 4K video is poised to be the next “IT technology” while there was a small story showing mainstream consumer demand for HD audio to be higher than anyone thought. …

Read the full story here: http://hometheaterreview.com/the-next-it-technology-for-specialty-av-wasnt-3d-and-what-might-be-next/

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