[Forbes]

…   “Competition isn’t new, it drives us,” contends Bratches. “There’s plenty of room in the marketplace for multiple competitors. But we do try to stay ahead of the competition technology-wise which is why you see us making such a big push for ESPN 3D. It’s certainly going to set us worlds apart from the competition.”

Read the full story here: http://www.forbes.com/sites/kymmcnicholas/2012/02/06/the-reason-behind-espns-aggressive-3d-strategy/