[TechRadar]
In what has to be one of the most candid and honest rants from a movie CEO in years, Universal chief Ron Meyer has revealed all about the rubbish films his company makes and how 3D can make some awful movies ‘palatable’.
Using words too rude to be printed here, Meyer admits that a number of the movies Universal has made in recent years have been, er, below par – he cites Wolfman andBabe 2 – but believes that new-ish cinema gimmicks like 3D should be used with caution, even though they can improve bad films.
“I’m not a believer that every film should be 3D,” Meyer explained to an audience at the Savannah Film Festival.
“I think there’s a place for it; I think certain films lend themselves to it. Warner Bros. did Journey to the Center of the Earth; that movie would have never worked had it not been 3D.
“The only thing that made that film palatable at all was the 3D aspect.”
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Read the full story here: http://www.techradar.com/news/home-cinema/universal-ceo-3d-makes-bad-movies-palatable-1038731