[Aussie Gamer]

… Video games are an entertainment technology, but the emphasis has always been on entertainment. It seems that games often fail when they get the two mixed up. To boldly claim your game is a leap in technology, you instantly stack that game up against technology and computer companies, and if it doesn’t capture the public’s imagination in quite the same way as Apple has managed to do, then the game or product will fail in the eyes of the mainstream media, analysts and whoever else is paid to sway public opinion. …

Read the full editorial here: http://aussie-gamer.com/features-2/hot/video-games-are-about-entertainment-not-technology/