[Philip Lelyveld comment: the MORI website (www.ipsos-mori.com) doesn’t mention this new survey.  I’ve emailed them asking them for more info.]

[Telegraph (UK)]

Interest in 3DTV may be declining, a new MORI survey suggests. …

… The findings show that viewership has remained static for a year, with satisfaction ratings declining. Researchers put the fall down to a loss of novelty value as viewers have become more familiar with the medium and, accordingly, more critical of it. …

Research results suggest that a lack of differentiation between re-mastered films and those produced especially in 3D has left cinema goers disillusioned with the medium. Films that were ‘re-released in 3D’ were far less popular than ‘original 3D’ amongst consumers and less than 40 per cent of people said they would pay extra to see one. MORI suggests “Cinema goers are feeling the financial squeeze just as much as anyone else, 3D does seem to appeal to the younger generation and, a bonus to cinema owners, consumers now expect and will pay a premium for the privilege.  …

Read the full story here: http://www.telegraph.co.uk/technology/news/8745169/Viewers-disillusioned-with-3D-films-and-TV.html