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News Press quotes Bryan in story about iPad

It’s hard to say if the iPad will cause an increase in readership,” Bryan Gonzalez of the Entertainment Technology Center wrote in an e-mail to The News-Press. “But the Nook, Kindle, iPad and so on will help in the bigger picture of getting a new generation of readers to look at digital books, digital newspapers and digital magazines as the norm.”

Gonzalez said the iPad could change the way consumers surf the Web away from home. “For many consumers, laptops are a huge convenience, yet space is still limited in spaces such as a Starbucks table or in classrooms,” he said. “The iPad allows users to e-mail, surf the Web and view multimedia in new areas such as the beach without sticking out.”

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Investor’s Business Daily quotes David in article about iPad

The outlook for the iPad won’t be clear until software developers start showing what they can do with the device, says David Wertheimer, CEO and executive director of the Entertainment Technology Center at the University of Southern California.

“A lot of people said, ‘Wow, that’s beautiful, but it’s like a really big iPhone. And what do I need that for?'” he said. “We won’t know the answer until we see the kinds of apps that will come out for the device.”

Those apps could include multimedia versions of newspapers, magazines and textbooks, he says.

Wertheimer points out that the iPad also is a first-generation product that Apple is likely to quickly refine and improve.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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