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CNNMoney quotes David in story about iPad

“People will do the cost-benefit analysis in their own heads and say, ‘If I can read books on one thing and read books, newspapers and CNNMoney.com on this other thing and get a full color experience and get apps,’ it’s not a very difficult decision,” said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California.

“The out-of-the-box experience of the Kindle is unparalleled,” said Wertheimer. “The average user doesn’t have to think about the
network, username, or the authentication process.”

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Baltimore Sun quotes David in article about iPad

David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California, was bullish on the prospects of the iPad as a harbinger of change in mobile personal computing. Wertheimer said the device appeared impressive, but the prospect of hundreds, if not thousands, of independent software developers making new applications for the iPad is what could help it succeed.

For Apple’s popular iPhone and iPod Touch devices, consumers can choose from more than 140,000 applications in the company’s App Store to run on the handheld sets. Those same applications will work on the iPad, and that huge library of apps will help Apple distinguish its iPad from other tablet competitors, Wertheimer said.

“I think what you saw today was a launching pad, and we will only know the power of the rocket that launches off this
pad when we see the apps that get developed for it,” Wertheimer said. “The base device provides a really powerful
foundation, but what will make this device compelling for people will be the applications.”

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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