News Stories

Samsung Announces Explore 3D Video App

To meet the ever-growing demand for 3D content and immersive home entertainment, Samsung announced its beta version of the “Explore 3D” videoapp, available for free download from Samsung Apps, the world’s first HDTVapps store.

“Explore 3D” is the first application we’ve heard of that provides streaming 3Dcontent via the Internet. Currently, viewers can access 3D movie trailers from box office favorites Shrek Forever After, Megamind, and How to Train Your Dragon directly on their 3D-capable smart TV from Samsung, without the need for additional equipment such as a Blu-ray player or cable device. Apparently, more content will be made available through this app in the future. With the dearth of real 3D content on Blu-ray, this is one way Samsung can at least begin to justify sales of its new 3D televisions – something that is turning out to be a real bust for most manufacturers this year.

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(Phil Lelyveld comment: This story is a rerelease of a story that was originally reported on over a month ago – )

Cinema’s popularity on the rise

(Excerpts) WHILE the cricket kept many entertained at home, Gold Coasters also embraced another great Boxing Day tradition yesterday — spending the day in front of the silver screen.

Robert Olive, the manager at Harbour Town’s Reading Cinemas, said admissions increased by 10 per cent each year.

”New technology such as the roll-out of 3D movies, better sound quality and bigger screens has made viewing experiences even more superior,” he said.

”I expect admissions to increase further in the future as more and more people realise watching a film at home can’t beat watching a film on the big screen.”

According to ABS figures, attending the movies seems to be favoured among young people, with 93 per cent of 15 to 17-year-olds going at least once in 2009-10, compared with 71 per cent of 35 to 44-year-olds and 32 per cent of people aged 75 and over.

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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ETC Events

NAB Show –
April 7-12, 2018
Las Vegas, NV

Digital Hollywood Spring –
May 22-24, 2018
Los Angeles, CA

Cine Gear Expo –
May 31-June 3, 2018
Los Angeles, CA


SMPTE Entertainment Technology Conference – 
June 13-14, 2018
Sunnyvale, CA

Comic-Con International – 
July 18-22, 2018
San Diego, CA

August 12-16, 2018
Vancouver, Canada

IBC Conference & Exhibition –
September 13-18, 2018
Amsterdam, The Netherlands