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Mobile Form Factor Will Bring 3D to Mainstream Market, Says ABI Research

ABI Research anticipates that mobile devices may turn out to be the best form factor to bring 3D technology into mainstream markets. By 2015, 3D devices—including smartphones, notebooks, mobile Internet devices, and portable game players—will comprise over 11% of the total mobile devices market.

“Emerging 3D technologies for mobile devices do not require the user to wear glasses to view the 3D content,” says senior analyst Victoria Fodale. “While there are still challenges with glasses-free 3D on televisions, is it is possible on smartphones and other mobile devices.” Glasses-free technologies require an optimum viewing distance and a screen size that is better suited for single-viewer applications like those used on mobile devices.

And according to Fodale, “Unlike 3D TVs, the mobile category has a fast replacement cycle. This means consumers are more likely to buy a mobile device with 3D in an upgrade purchase much sooner than they would purchase 3D in a larger form factor such as a flat-screened television.”

Mobile 3D devices will be driven by three key applications: creation of user-generated 3D content by integrated video and still cameras; playback of 3D content; and 3D gaming. Some 3D devices will also support the conversion of 2D content to 3D content.

It is still a very early market: in late 2010, notebooks and smartphones are the only mobile device categories that are shipping with 3D capabilities, and most of those have been limited to specific areas, in particular Japan. As glasses-free technologies are refined and gain broader market acceptance, 3D will spread to other regions and mobile device categories, including media tablets and netbooks.

A new ABI Research study, “3D Mobile Devices” (http://www.abiresearch.com/research/1006094), examines the key market and technology trends for 3D in mobile devices including in smartphones, notebooks, netbooks, media tablets, MIDs, and portable game players. It highlights recent releases of 3D mobile devices from leading OEMs, and other issues influencing the 3D market. The study also examines 3D enabling technologies: stereoscopic, autostereoscopic, parallax barrier, and lenticular lens, and includes comprehensive forecasts of mobile device shipments and attach rates.

The report is included in two ABI Research Services, Smartphones & Mobile Devices (http://www.abiresearch.com/products/service/Mobile_Devices_Research_Service), and Netbooks, MIDs and Mobile CE (http://www.abiresearch.com/products/service/Netbooks_MIDs_and_Mobile_CE).

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 30+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

Original press release here: http://www.hulu.com/watch/198802/modern-family-dance-dance-revelation#s-p1-so-i0

Oscar angst for 3D filmmakers with fears of long memories

IMAGINE if Oscar voters in 1939 saw The Wizard of Oz only in black and white. Would they have nominated the film for best picture and best visual effects if the yellow brick road were just another shade of grey?


The filmmakers behind the latest 3D movies face just such a dilemma. Films in 3D require academy members to drive to a cinema, rather than just pop a DVD into their home players, to see the full depth of the work that went into them. But with a bumper crop of 3D films up for award consideration, it’s not clear how many Oscar voters will make that effort.


”We came out of last year’s award season having Avatar overshadow everything,” says Jim Chabin, president of the International 3D Society, a non-profit organisation that gives its own awards to 3D movies. ”This year has been scrappy.”


Visually ambitious 3D movies released this year include Toy Story 3, Alice in Wonderland, How to Train Your Dragon, Tangled and Tron.


Whether in animation or live action, 3D adds a level of difficulty for filmmakers, particularly in the category of special effects.


Most critics agreed 3D was deployed with particular dexterity in How to Train Your Dragon, an animated film about a teenage Viking who develops a special bond with a monster. The movie’s swooping, kinetic flying scenes earned praise from the Los Angeles Times film critic Betsy Sharkey, who called them ”a study in how nuance can actually complement the spectacle we’ve come to demand of 3D animation”.


While parts of the film left him cold, the Herald’s Paul Byrnes praised its ”thrilling flying sequences that make the movie enormous fun”.


DreamWorks Animation released How to Train Your Dragon in cinemas in March and began holding 3D screenings for members of the academy and various guilds in mid-August. But its directors, Dean DeBlois and Chris Sanders, must walk a fine line between exhorting their peers to see their movie in 3D and just hoping they watch it at all.


”If they have the chance to, we hope people will see it in 3D,” DeBlois says. ”There was a lot of effort put into the 3D experience and making it part of the storytelling and not just gimmickry.”


The 3D technology is still controversial among the industry’s artistic elite, most of whom have yet to make a 3D movie. ”For the academy, there’s some interest, but it’s somewhat divided because there are too many projects that come out where 3D is just used as a diversion,” DeBlois says.


Shoddy 3D has tainted the perception of the format. Many academy members are old enough to remember movies such as Jaws 3-D (1983) or The House of Wax (1953), which relied on a more rudimentary technology to create the impression of objects jumping off the screen.


”This digital 3D today is a completely different technical standard, and the storytelling can be done far more subtly,” Chabin says. ”But people have those memories, and it’s difficult to change those perceptions.”


More recently, the trend of conversions from 2D to 3D has raised hackles in the industry, with Clash of the Titans drawing criticism for its rushed, second-rate work. That kind of bad buzz can taint other conversions, like Alice in Wonderland, which underwent a much longer, more painstaking process.


The year The Wizard of Oz was released marked a major change at the Oscars; the creation of separate categories for colour and black-and-white cinematography, a distinction that endured until 1967. It’s unlikely, says Chabin, that the academy will introduce a 3D-specific category any time soon.

Full story posted here: http://www.smh.com.au/entertainment/movies/oscar-angst-for-3d-filmmakers-with-fears-of-long-memories-20101230-19b7r.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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