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Digital Cinema Lab (DCL)

The Digital Cinema lab has relocated to the University of Southern California campus!

Eileen Norris Cinema Theatre
 3507 Trousdale Parkway
Los Angeles, CA 90089
Tel: (213) 743-1600

Parking (USC Map Grid indicators)
USC Map PDF
Entrance off Jefferson Blvd and Royal St: Gate 4 (G3)
Parking Structure D (G4)
Norris Theatre (E4)

Brief History

The Digital Cinema Laboratory opened at the historic Hollywood Pacific Theatre in October 2000 to perform research and establish benchmarks regarding standards for digital cinema distribution and exhibition. The DCL has been host to myriad meetings, discussions, tests and demos surrounding digital cinema. ETC and the DCL are often credited for providing the catalyst that made digital cinema a reality rather than a theoretical discussion.

In November 2006, after digital theaters began rolling out in earnest, ETC moved the lab to the Eileen Norris Cinema Theatre on the University of Southern California campus in downtown Los Angeles, where the DCL could continue providing a testing facility at the same time providing a platform for training the next generation of film creators.

DCL Mission

To be a global leader in providing a test bed for digital cinema distribution and exhibition, as well as for the growing use of digital cinema technology in image creation and post production.

To evaluate proposed technology solutions for quality, robustness, and interoperability.

To reach out to the creative community and bring their needs and their artistic and critical skills to bear on solving problems in the transition to digital cinema.

To work with efforts underway around the world, so that digital cinema labs can share test materials and procedures.

To be a showcase for the best in cinema presentation.

Interoperable Master Format

The goal of the Interoperable Master Format (IMF) project is to develop a voluntary specification for an interoperable set of master files (and associated metadata) to enable standard interchange and automated creation of downstream distribution packages. We hope to create a voluntary specification that will be handed to SMPTE in the Fall of 2010 to kick off a formal standards-setting process.

Some of the benefits of the IMF should be:

* Single, interchangeable master file format

* Automated packaging & delivery

* Minimize storage

* Simplify post production transcodes

The IMF will store one master set of file based elements to be assembled for any downstream distribution using multiple Composition Play Lists (Recipes), similar to what is used in present day Digital Cinema Packaging (DCP). The broad concept of a high quality, uniform IMF should lower costs, improve time-to-market, and increase interoperability of existing production processes and needs. Of course, a IMF file-based workflow could be implemented and customized by any content creator, service provider, or distribution partner.

Specification Development Process The Entertainment Technology Center is hosting regular discussions related to the IMF among the majority of the major studios — the epicenter for the issues the IMF is trying to solve. The specification process is designed to solicit additional input and commentary from outside companies and individuals. For example, other ETC member companies get regular briefings and opportunities to provide input. In addition, companies and individuals who are not members of ETC but who are in the industries who may use or may be affected by the IMF will be briefed periodically and will have an opportunity to provide feedback via email reflector on an ongoing basis. How to get Involved The ETC and the IMF Tech Committee briefs the industry and seeks input from outside companies. If you wish to review the draft spec and/or be a IMF contributor, please sign up for the list and download the current draft of the specification at this page.

Public Documents: IMF Press Release IMF Draft Specification announcement and download page (June 24, 2010) Project Update from IMF Contributors Meeting October 26, 2009 at Hollywood Renaissance Hotel April 5, 2009 email update from Howard Lukk (Tech Committee Chairman) to IMF Contributors reflector March 23, 2009 email update/IMF Press Release from David Wertheimer (Management Committee Chairman) to IMF Contributors reflector Project Kick-off Overview Presentation: DVP (now IMF) from DVP Contributors Meeting Jan 16, 2009 at Paramount Pictures

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Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit www.verizonenterprise.com to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (www.etcenter.org)

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit www.verizon.com/news/.

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at http://www.verizonenterprise.com/about/news. News from Verizon Enterprise Solutions is also available through an RSS feed at http://www.verizonenterprise.com/rss-options/.

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