News Stories

Digital Cinema Lab (DCL)

The Digital Cinema lab has relocated to the University of Southern California campus!

Eileen Norris Cinema Theatre
 3507 Trousdale Parkway
Los Angeles, CA 90089
Tel: (213) 743-1600

Parking (USC Map Grid indicators) 
 USC Map PDF
 Entrance off Jefferson Blvd and Royal St: Gate 4 (G3)
 Parking Structure D (G4) 
Norris Theatre (E4)

Brief History

The Digital Cinema Laboratory opened at the historic Hollywood Pacific Theatre in October 2000 to perform research and establish benchmarks regarding standards for digital cinema distribution and exhibition. The DCL has been host to myriad meetings, discussions, tests and demos surrounding digital cinema. ETC and the DCL are often credited for providing the catalyst that made digital cinema a reality rather than a theoretical discussion.

In November 2006, after digital theaters began rolling out in earnest, ETC moved the lab to the Eileen Norris Cinema Theatre on the University of Southern California campus in downtown Los Angeles, where the DCL could continue providing a testing facility at the same time providing a platform for training the next generation of film creators.

DCL Mission

To be a global leader in providing a test bed for digital cinema distribution and exhibition, as well as for the growing use of digital cinema technology in image creation and post production.

To evaluate proposed technology solutions for quality, robustness, and interoperability.

To reach out to the creative community and bring their needs and their artistic and critical skills to bear on solving problems in the transition to digital cinema.

To work with efforts underway around the world, so that digital cinema labs can share test materials and procedures.

To be a showcase for the best in cinema presentation.

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

DTS 5G:  Planning & Piloting First M&E Services 
Haworth|Bluescape
December 10, 2019

ETC All Members Meeting
Disney
December 12, 2019

ETC Executive Board Meeting – Board Members Only
ETC@USC
March 5, 2020

ETC All Members Meeting 
ETC@USC
June 4, 2020

Industry Events

CES- www.ces.tech
January 7-10, 2020
Las Vegas, NV

HPA Tech Retreat – www.hpaonline.com
February 17-21, 2020
Rancho Mirage, CA

CinemaCon www.cinemacon.com
March 30 – April 2, 2020
Las Vegas, NV

NAB Show – www.nabshow.com
April 18-22, 2020
Las Vegas, NV

Siggraph www.s2020.siggraph.org
July 19-23, 2020
Washington, DC

IBC Conference & Exhibition – www.show.ibc.org 
September 11-15, 2020
Amsterdam, Netherlands

SMPTE Technical Conference – www.smpte.org 
October 19-22, 2020
Los Angeles, CA