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Parting Thoughts from Las Vegas

As we bid farewell to the 2011 International CES, we close with some general observations from the ETC reporting team…

Las Vegas was crowded – really crowded. If the national economy is slow to recover, there was little evidence of it in the Nevada desert. CEA estimates that about 140,000 people attended the show (more than last year and on par with pre-recession levels), and the state of the industry is showing strength. CEA’s Gary Shapiro estimates that consumer electronics spending will show a 6% increase for 2010, to $180 billion, and will rise an additional 3% this year, to more than $186 billion.

If we had to sum up this year’s show in 10 words, they would be: smart, connected, apps, 3D, 4G, gestural interfaces, tablets, tablets, and tablets.

The word that appeared around every corner of this year’s show floor was ‘smart’ – from banners and new product lines to marketing slogans and more. There was no escaping it, as it seems manufacturers now recognize the need to simplify consumer control over the dizzying array of available devices and services.

‘Connected’ everything was another star of the show, especially in regards to television and related services: search, discovery, VOD, and way too many apps to fathom. In fact, it was a challenge to spot a TV that wasn’t connected to Hulu, Netflix, Skype, Facebook, Twitter, Pandora, Yahoo! – you get the idea.

CES presented the connected TV as the center for our new multimedia-driven homes. We saw Hubs, Dashboards, Media Links – all designed to address these needs.

This CE connectivity is reliant upon high-speed networks and we heard a lot in terms of 4G and LTEVerizon, T-Mobile, and others showcased their recently launched networks and collection of tablets and smartphones designed to leverage new speed and efficiency. We found the Motorola Atrix 4G compelling, an Android-based phone featuring NVIDIA’s dual-core Tegra 2 chipset, support for AT&T’s 4G network, and a very interesting laptop dock.

We saw 3D in record abundance – from 3D mobile and 3D gaming to new autostereo displays and a wide selection of prototype and market-ready 3DTVs and laptops.

Sony and Panasonic are sticking with active-shutter, while others – including LG, Toshiba, and Vizio – are touting the benefits of new passive 3D models. Passive displays are being produced at a more reasonable cost and many find passive polarized to be more comfortable. Additionally, the weight of the glasses is an improvement, and they work better over eyeglasses.

For those who believe donning plastic glasses may become the primary obstacle to consumer adoption, a number of autostereo displays were on hand, some that showed real promise and others that were less than impressive.

In terms of gestural interfaces, Microsoft Kinect is already breaking sales records, but the real story here is how gesture technologies will be used beyond video games. PrimeSense showed a system that wirelessly links the PC and TV, enabling access to content from a controller-free 3D system. Imagine what ‘connected’ TV will be like with set-top boxes featuring gesture recognition.

If there was a single breakout star this year, however, it would be tablets.

The Motorola XOOM turned a lot of heads in Vegas. The Android-based device (CNET’s ‘Best of Show’ winner) is one in a growing number of tablets targeting the burgeoning iPad market. Reactions were also positive for the 4G BlackBerry PlayBook which, unlike most of the iPad competitors, does not use Android, but will run on the BlackBerry Tablet OS.

Another tablet not using Android is Samsung’s Sliding PC 7. It runs on Windows, and is a touch-screen device with its own slide-out keyboard. Larger than an iPad but smaller than many Netbooks, it could be the hybrid that many have been hoping for.

We have much more to discuss, especially in regards to cloud-based content hosting and delivery services (i.e. UltraViolet), connected TVs and Blu-ray players with 2D-to-3D conversion capabilities, and more – but we’ll save those thoughts for our post show report which should be available within the next week.

Thanks for reading the blog for this year’s CES coverage. A special thank-you to ETC’s sponsors who make our work possible. Until the next show…

KC Blake, Sarah Blake, George Gerba, Carolyn Giardina, Bryan Gonzalez, Bob Lambert, Michael Lei, Phil Lelyveld, Jack Lerner, Edie Meadows, Nick Nero, Paula Parisi, Adrian Pennington, Rob Scott, David Wertheimer, Joyce Yi

Digital Distribution Standard IMF lands at SMPTE

While media convergence and related “smart” CE devices/services take center stage at CES, Hollywood is taking important steps toward addressing the digital production and distribution of media content.

The Hollywood tech community – under leadership of the major studios and the ETC@USC – published its Interoperable Master Format (IMF) in 2010, a proposed voluntary specification designed to serve as a standard digital distribution master. Recently, the Society of Motion Picture and Television Engineers (SMPTE) announced the creation of an IMF working group to move forward with standardizing the format.

CES continues to showcase an increasingly expanded array of connected, over-the-top, CE devices and platforms. Now more than ever, content creators are faced with the challenge of making media available via television, the Internet, mobile devices, gaming platforms, and more (not to mention HD, 3D, and Digital Cinema). Eliminating the reliance upon multiple forms of physical media to meet these needs, while successfully managing the growing number of file formats, will help streamline this process for Hollywood and, in the long run, help foster an improved experience for consumers.

Read more on this from Carolyn Giardina’s article in The Hollywood Reporter.

ETC has a page explaining the goals and background of the IMF project.


Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at News from Verizon Enterprise Solutions is also available through an RSS feed at

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