[Press Release]

Sky Sports will give show jumping its world 3D debut this October when Horse of the Year Show 2011 is broadcast exclusively live on Sky 3D TV.

The two nights of coverage on the Sky 3D channel will feature highlights of the internationally recognised National Show Jumping Championships, along with traditional Horse of the Year favourites including Dressage competitions and the renowned Puissance, all from the weekend finale of the Show.

John Cassy, Director of Sky 3D commented: “‘Horse of the Year Show in 3D will give audiences a totally fresh perspective on the art of show jumping. It will give viewers a greater sense of the incredible skill and control the riders need to win this event than ever before.”

To mark this transmission debut, Sky has worked with event organisers to develop a bespoke new jump that will maximise the viewing experience in 3D. Taking advantage of the depth of field which 3D provides, the jump features colour and design detail which will transport viewers to the heart of the action.

Chief Executive of British Show jumping, Iain Graham, is delighted to see Horse of the Year Show showcased as the first show jumping event in the world to be shown live in 3D. “Screening the event in 3D is a wonderful occasion for the sport and a fantastic opportunity for viewers to witness this prestigious event.”

Horse of the Year Show started in 1949 and was initially staged in Harringay. In 1959 it moved to Wembley Arena where it remained for 43 years, before moving to its current location in 2001 – Birmingham’s NEC Arena. Hosted by British Showjumping and event organisers Grandstand Media, over its 62 years Horse of the Year Show has made household names of the likes of David Broome, Nick Skelton, Michael Whitaker and Harvey Smith and continues to attract record attendances to a sold-out arena year after year.

The event finale will be aired live on the Sky 3D channel on Saturday October 8 at 20.30 and Sunday October 9 at 20.00. It will also be simulcast in high definition on Sky Sports HD4. For more information visit http://www.sky.com/shop/ .

See the original press release here: http://www.marketwatch.com/story/horse-of-the-year-show-gallops-into-3d-for-the-first-time-2011-09-27

[Press Release]

Getty Images, the official Photographic Agency to the International Olympic Committee (IOC), has announced that it will shoot the London 2012 Olympic Games in stunning 3D. This will be the first time Getty Images has shot the Games using this technology and Getty Images is deploying a handful of 3D-dedicated photographers to ensure the best still shots are captured.

Getty Images first used 3D photography when shooting the Royal Wedding in April and believe the technology will give a new dimension and unprecedented insight to the world’s greatest sporting event; ensuring customers experience a unique perspective of all the action.

In addition to their 3D offering, Getty Images will also have a team of photojournalists covering all aspects of the London 2012 Olympic Games, providing near instant access to the magical moments as they unfold. Utilising the very latest technology and transmission, this high quality content will be uploaded to the dedicated site www.gettyimages.com/olympics within seconds of the action happening.

“Getty Images photographers will capture the very heart and soul of every emotion and action, enabling us to supply customers with the widest possible range of images to meet their needs – and the fact that we now have an additional 3D stills offering is testament to our mission to offer innovative, ground breaking content,” said Jonathan Klein, Co-founder and Chief Executive Officer of Getty Images. “The Olympic Games is the most respected sporting event in the world and has made an indelible impression in our collective memories with its visually rich history and Getty Images will help ensure this is once again the case at London 2012.”

With an elite roster of award-winning photographers and an unrivalled heritage of capturing both the Olympic Games and other high profile sporting events in London, this will be Getty Images’, formerly Allsport’s, 13th consecutive event as the official Photographic Agency to the IOC.

Getty Images will be deploying a team of approximately 60 renowned and award-winning sports photographers working around the clock to capture a record 30,000 images at the Games.

For further information on Getty Images’ involvement as the official photographic agency of the IOC visit www.gettyimages.com/olympics .

Our photographers have hung from the rafters, gone right to the heart of the action and have been that extra mile to capture sport’s most iconic moments. Click here to read a few of their stories.

Click here to view imagery from previous Olympic games – from Beijing to the 1896 games in Athens

With less than a year to go, people around the world are coming together to celebrate the countdown to London 2012. A selection of imagery showcasing these milestones can be found here.

Images and interviews with Getty Images’ Olympic photographers available on request.

About Getty Images

Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

Read the original post here: http://www.marketwatch.com/story/getty-images-to-capture-london-2012-olympic-games-in-3d-2011-09-06