News Stories

3net And Red Bull Media House Partner Team Up In 3D Initiative

[Good 3D TV .com and Hollywood Reporter]

 

Content producer Red Bull Media House North America (RBMH NA) has teamed up with 3D Network 3net to bring the Red Bull events in 3D format. … The Red Bull Rampage is a biking event wherein only invited performers take part in the free ride mountain biking contest. The course takes the bikers through rugged downhill terrain and there are some man made obstacle too that the bikers have to overcome. …

There is active discussions that the companies are indulged in which would bring across many other co-productions in the future. …

See the original post here: http://good3dtv.com/3d-tv/3net-and-red-bull-media-house-partner-team-up-in-3d-initiative/

and here http://www.hollywoodreporter.com/news/3net-red-bull-media-house-223738

Premier League Contemplates Using 3D Technology To Replace 39th Game Concept

[Excerpt]

The principle is intriguing. Subscribers would most likely don headphones and settle down in front of their 3D, high‑definition flat screens on a Saturday to choose which fixture to watch. Selections will be made from drop‑down menus – whether they want to sit in the Shed End for Chelsea versus Wigan Athletic, or the Stretford End for Manchester United against Swansea City – and, once made, supporters would watch the game as if at the ground. Throw in surround sound and, presumably, some overpriced refreshments and the Premier League experience will be transported into viewers’ living rooms.

“There’s been a step-change from standard definition to high definition in terms of how people consume football,” said Scudamore. “3D is coming along and there have been all these new devices coming on to the scene. There’ll soon be a technological development that will allow people across the world to have a much richer type of experience in terms of watching and consuming football. Our efforts and energies are concentrated in that area, rather than they are in the old-fashioned and passé idea of flying around the world playing a 39th game. We’ll find a technological solution.

“There’s immersion technology being developed right now where you can sit down with headphones and a screen in front of you, and reproduce the feeling of being in a stadium. You can call in your mates to sit next to you and chat to them. If you turn your head one way you’re looking at the left-hand goal and the other way you’re looking at the right-hand goal. That’s in Beta testing now.

Read the full article here: http://www.guardian.co.uk/football/blog/2011/aug/02/immersion-technology-premier-league-tv?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+theguardian%2Ffootball%2Frss+%28Football%29

 

There is a related story here: http://www.epltalk.com/premier-league-contemplates-using-3d-technology-to-replace-39th-game-concept-33407

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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