On Thursday, June 12, 2014, the ETC@USC hosted a Digital Town Square at the London West Hollywood Hotel: “Realizing The Promise of UHD.”
The introduction of digital cameras that strived to match or exceed film negatives’ capabilities and of UHD displays that support the explosion in home viewing have set in motion a re-evaluation of the professional entertainment supply chain. New practices, technologies and standards are being proposed to address image quality, the creative process, storage and transport roadblocks, the audience experience, and more. But are the major opportunities and challenges being addressed? The time is right to take stock of the progress to date, to examine and evaluate the solutions on the table to and to prepare for the future.
Filmmakers, display manufacturers, senior executives, and technologists from the content supply chain at studios, networks, and post-production/distribution companies and vendors participated in an interactive 360° forum examining the 4K supply chain options that will further the artistic and business interests of the entertainment and CE industry while delivering a demonstrably improved viewing experience. Among the topics of focus were resolution, high dynamic range (HDR), high frame rate (HFR), post and distribution workflows, new compression and color space solutions, UHD TV innovations, refresh rates, and other settings.
Presenters and Speakers:
Wendy Aylsworth, SVP Technology, Warner Bros. Technical Operations
Bill Baggelaar, SVP Technology, Colorworks / Post Production Services, Sony Pictures Entertainment
Nick Colsey, VP, Business Development, Sony Electronics
Jon Fairhurst, Head, CE Standards, Sharp Labs of America
Chris Fetner, Director, Content Relations, Netflix
Joe Kane, CEO, Joe Kane Productions / Consultant, Samsung Electronics
Howard Lukk, VP, Digital Production Technology, Walt Disney Studios
N (Nandhu) Nandhakumar, SVP, LG Technology Center of America
Daryn Okada, ASC, Director of Photography
Dave Schnuelle, Senior Director, Image Technology, Dolby Laboratories
Yasser Syed, Ph.D., Comcast Distinguished Engineer, Comcast Cable
Jim Houston, Principal, Starwatcher Digital