News Stories

The Business of VR

One hundred and four business people with direct involvement in Virtual Reality attended The Business of VR workshop co-produced by the Entertainment Technology Center at USC and the Advanced Imaging Society.  Over the course of the afternoon the attendees heard seven 10-minute presentations, participated in one of four moderated discussion groups, and had the opportunity to experience seven VR demos while networking.
The event was held at the Skirball Center, Los Angeles, on November 17, 2015. What follows is a summary of each of the seven 10-minute presentations, a roll-up of the notes from the four discussion groups (Four moderated discussion workgroups – composite summary), and a compilation of the post-event responses to questions emailed to the attendees the day after the workshop (Business of VR – Your Take-aways Please).

The list of companies who RSVP’d ‘yes’ for the workshop, a list of questions that the attendees wanted addressed during the workshop, and the workshop program are in appendices.

Download a copy of the event report: The Business of VR.

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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

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