vNAB Innovation Conference
The Entertainment Technology Center @ USC will host its third annual NAB Virtual Conference on March 20th & 21st, 2017 at Google in Venice, CA. This year, the 2-day extension of the April NAB Innovation Conference presents “Next Generation Media Technology: AI, VR and Cloud Innovations”. Join thought leaders and catalysts from the entertainment, and service industries for an insider’s look into the emerging technologies disrupting everything from the creative process to business models and consumer behavior.
Topics covered include:
- Emergence of Artificial Intelligence
- Innovations in Cloud Technology and Cyber Security
- Rapid Development of Augmented and Virtual Reality in Entertainment Media
- “Cloud Transition Patterns for Media Enterprises”— Shailendra Mathur, VP of Architecture, Avid
- “Hollywood at Netflix Scale”— Casey Wilms, Content Platform Engineering, Netflix
- “Video metadata platforms: How to futureproof automation”—Anthony, Disney
- “VR For Everyone: Daydream and Google Play Apps”—Serge Kassardjian, Global Head of Media Apps Business Development, Google Play
Monday March 20th, 2017
|8:45 am - 9:15 am||Registration|
|9:15 am - 9:30 am||Conference Welcome
Erik Weaver, Project Cloud, ETC
|9:30 am - 10:00 am||Securing Content in the Cloud
The last 3 years have seen a major shift in how Hollywood film studios view public cloud usage. WIth an increased awareness and generally acceptance of the security and scalability these clouds offers to the VFX and animation vendors creating pre-release content, the focus has now shifted to ensuring best practices implementation.
Adrian Graham, Google
|10:00 am - 10:30 am||BLOCKCHAIN & THE HOLLYWOOD SUPPLY CHAIN
The global system behind a viewer’s transaction of watching a movie or TV show impacts viewers and show creators every day. What if all stakeholders had the same facts – Writers, Producers, Directors, Unions, Studios, Networks, Distributors, Theaters, Broadcasters, Cable Providers, Satellite providers, OTT providers and viewers? Blockchains offer precisely this opportunity. In this article we are going to explore new methods for enabling accountability in pre-production, production, post production, distribution, consumption and reporting with a secure chain of custody and metadata to be accessed, including key social attributes such as viewing method, display usage, rights compliance, and digital rights management.
Steve Wong , HPE
|10:30 am - 11:00 am||Hacking IoT: the new threat for content assets
Connected devices play an important role in creating and consuming both theatrical and broadcast content, ranging from smart TVs, to connected cameras, to wireless routers, and more. However, these same devices also introduce new security risk, and new attack surfaces against which malicious adversaries can launch their campaigns. Presented by the elite security research group behind esteemed hacking concepts such as IoT Village, this session examines data-based industry trends, the ways in which connected devices are compromised, and what to do about it.
Ted Harrington , ISE
|11:00 am - 11:30 am||When brands come alive…
Incredible (and tiny) innovations in technology have inspired brands to invent new modes of engagement. Some of those customer experiences have, in turn, recoded our behavior and expectations. Today, brands have an opportunity and an obligation to be behave as living entities – conscious, intelligent, empathetic, hyper-personalized. The implications are immense and thrilling.
Tali Krakowsky , prophet.com
|11:30 am - 12:00 pm||Video metadata platforms: How to futureproof automation
With all the vendors, promises and demos around automated metadata and machine learning, it can be overwhelming to plan a path forward. In this talk we’ll cover a modular and futureproof descriptive metadata architecture and explain how we’re implementing machine learning and automation to avoid vendor lock-in.
Anthony , Disney
|1:00 pm - 1:30 pm||The Future of Visual Effects in the Cloud
"The Cloud has provided a fundamental shift in the way studios are able to approach large scale rendering workloads. We’ll examine the history of feature film workloads on cloud and how visual experiences such as VR are impacting the delivery pipeline and workflows."
Todd Prives, Google
|1:30 pm - 2:00 pm||Visual Effects in the Cloud: Power and Control
Visual Effects Supervisor Kevin Baillie had a hunch to bet on cloud computing 6 years ago. That bet birthed award winning visual effects studio Atomic Fiction and software company Conductor Technologies. Baillie will share visuals from blockbusters such as Deadpool and Star Trek Beyond to illustrate the cloud’s immense power, and share cautionary tales of the importance of control in the face of such massive resources.
Kevin Baile, Atomic Fiction
|2:00 pm - 2:30 pm||Supercharge performance using GPUs in the cloud
GPUs have thousands of compute cores and when coupled with lightning fast memory access they accelerate machine learning, gaming, database queries, video rendering and transcoding, computational finance, molecular dynamics and many other applications. With GPUs in the cloud, you can scale your calculation-heavy application without constructing your own data center. We'll give an overview of what we're offering in Google Cloud and talk about how to put GPUs to work. We will also showcase a number of commercial applications which require GPUs.
John Barrus, Google
|2:30 pm - 3:00 pm||Cloud Transition Patterns for Media Enterprises
On one hand media enterprises using workflows involving thick apps and traditional server based workflows have business opportunities of lifting and shifting from on-prem infrastructure to off-prem cloud or centralized data centers. On the other hand, cloud native micro-services architectures and web apps provide options to implement new services and apps rapidly and dynamically. This talk provides insights into the different hosting patterns observed from these media enterprises, and discusses a common framework provided by Avid’s Media Central Platform to realize the business opportunities under the different hosting models.
Shailendra Mathur, AVID
|3:00 pm - 3:30 pm||Joan - WDC: Hybrid Redefined and the future of storage
|3:30 pm - 4:00 pm||The distributive aspect of cloud on the digital world
The shift to digital is requiring all types of companies to implement new commerce and collaboration models to engage customers, partners and employees, and support new connectivity and data models for analytics, IoT, and other digital services. To sustainably survive digital disruption, traditional organizations in media and entertainment are transforming their business architectures and IT delivery architectures together. Jason will highlight some specific customer case studies in media and entertainment and talk about how preparing for this shift is of paramount importance to the industry.
Jason Sherwood, Equinix
|5:00 pm - 5:30 pm||End to End Media Workflow in the Cloud
How would traditional workflows of Production, Post Production and Content Distribution change with the scale and economics of cloud ? We’ll discuss the current of state of art with examples and demos.
Jeff Kember, Google
|5:30 pm - 6:00 pm||The Truth: Massive Scale Deployments in the Cloud
Although cloud is becoming the norm for most IT-infrastructure refreshes, the scale, growth and specificity of rich media content (HD, HDR, 4k, 8k) driving our industry seemingly prevent the wide-scale abandonment of long-term, on-prem “heavy metal” asset handling, processing and storage deployments.
Brian Campanotti, Oracle
|6:00 pm - 6:30 pm||Multi-cloud content workflows- leveraging the unique characteristic of Cloud
"Multi-cloud content workflows- leveraging the unique characteristics of each cloud infrastructure provider with high-speed content transfer and workflow automation across multiple cloud vendors."
Jay Migliaccio, Director of Cloud Services, ASPERA
|6:30 pm - 7:00 pm||Hollywood at Netflix Scale
Netflix will release 1000 hours of Original programming in 2017. Learn how Netflix is building the infrastructure to manage assets at the world's largest studio.
Casey Wilms,Content Platform Engineering, Netflix
|7:30 pm - 9:00 pm||Cocktail Reception|
Tuesday March 21st, 2017
|8:45 am - 9:15 am||Doors open|
|9:15 am - 9:30 am||A View From the Frontier: AI and Neuroscience for Audience Intelligence
The entertainment industry is facing a landscape of unprecedented complexity and opportunity. The explosion of content, audience segments and firehoses of data are all creating new challenges and calling for new tools. At the same time, machine learning and artificial intelligence, as well as neuroscience, have come forward with powerful methods and tools that could, and will, address the industry’s largest concerns. Led by one of the leading practitioners of the field, this presentation will provide an overview of these new methods and tools, drawn from his own research and development efforts.
Yves Bergquist, ETC
|9:30 am - 10:00 am||Intelligence Content Discovery through Machine Learning
Machine Learning has enabled Google to change the experience within products like Photos and YouTube. ML has allowed us to understand the content of images and videos, so that we can recommend and search for your favorite clip or photo. With Cloud Machine Learning, we are now bringing that technology closer to you. With the new Video Intelligence and Vision products, you can now find entities and faces within your video content.
Ram Ramanathan, Google
|11:00 am - 11:30 am||IP for Sports broadcast
Using IP technologies to replace traditional video transmission for remote event production has opened up a world of possibilities for increased production values and richer content exchange. This tech can bring improvements to productions, large and small.
Michael Harabin, Pac-12 Networks
|1:00 pm - 1:30 pm||Technical Introduction 360 / VR / AR / MR
Lucas Wilson, Superspherevr
|1:30 pm - 2:00 pm||The future VR and Panoramic Cinema experiences. - Panel Moderated by Phil
Multiplexes and arcades are once again faced with the challenge of drawing an audience as home entertainment improves and an explosion of entertainment and social engagement options vie for their time. This series of talks will explore ideas multiplexes and arcades are considering; from offering wider and bigger screen experiences to rethinking the spaces as multi-sensory group immersive experiences.
Ted Schilowitz, Eric Hanson, Phil, ETC
|2:00 pm - 2:30 pm||VR For Everyone: Daydream and Google Play Apps
Google Play has become a critical platform for app developers to reach a wide and diverse audience. As VR is a nascent technology, both platform and developers have an opportunity to create a marketplace that offers a similarly broad and diverse catalog. In this talk, Serge Kassardjian shares how Google Play is adapting its store management approach to programming the launch portfolio of apps for Daydream – with the goal of moving VR from a novelty to a mainstream movement.
Serge Kassardjian, Global Head of Media Apps Business Development, Google Play
|2:30 pm - 3:00 pm||Bringing VR to the Next Level: Discussing Immersive Content Creation and Distribution
Marcie Jastro, SVP Technicolor Immersive Center
|3:00 pm - 3:30 pm||Beyond Gaming: Incredible, Useful & Interesting Ways VR is Used Today
When you think of VR you likely picture a gamer wearing a VR headset, immersed in an animated battle against dark and evil forces. But VR goes so far beyond gaming - cutting across music, non-profits, sports, filmmaking and commercials to name just a few. In this session, you’ll hear from experts who have focused their life’s work on creating immersive experiences thanks to VR.
Laura Williams Argilla, Adobe
|3:30 pm - 4:00 pm||Invitation Effect and how we're using FB to bring more women into the space
Jenn Duong and Julie Young , Women in VR
|7:30 pm - 9:00 pm||Cocktail reception|