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virtual NAB Cloud Innovation Conference

vNAB Cloud Innovation Conference

The Entertainment Technology Center @ USC will host its second annual vNAB Cloud Innovation Conference on March 2-3, 2016 in the Venice, California offices of Google. This year, the 2-day extension of the April NAB Cloud Innovation Conference presents “Masters of the Media Cloud Lifecycle” with 32 Media & Entertainment (M&E) superstars, panelists and keynotes presenting TED-style talks focused on cloud-related topics designed to keep senior leaders up to date on an ever-changing world.​


To download the program details click here


Topics covered include:

  • Cloud based NLE’s (Non-Linear editing)
  • IOA (Interconnect Oriented Architectures)
  • SDS (Software Defined Storage)
  • Indelible Metadata
  • Multi-cloud/Containers Strategies
  • and more

Keynotes include:

    • “Riding the Tidal Wave of Change: How Constellation Guided Technicolor’s Journey to the Cloud”— Mark Dickerson, VP, Technicolor


    • “Media Innovation @ Netflix Scale”— Vinod Viswanathan, Engineering Director, Netflix


    • “How can public cloud help broadcasters and content producers reach consumers directly”— Miles Ward, Global Head, Solutions at Google Cloud Platform


    • “Algorithmic Anthologies”— Tali Krakowsky, Design Partner, Prophet


    • “Migrating Fox’s Media Supply Chains to the Cloud”— Chris Blandy, EVP, Fox


Wednesday March 2nd, 2016

8:45 am - 9:15 amRegistration
9:15 am - 9:30 amConference Welcome
Erik Weaver, Project Cloud, ETC
NLE's & Production
9:30 am - 10:00 amEditing in the Cloud: Redefining Media & Entertainment Workflows
Bruce Long discusses Media & Entertainment’s vital evolution to the Cloud, with a focus on financial and workflow efficiencies created by enabling cloud-based editing and graphic-intensive processes. Long will provide perspective on how M&E companies can fully realize cloud-based strategies to properly manage and protect their assets while still delivering on the business realities driving trends in the film editing industry.
Bruce Long, CEO, Bebop
10:00 am - 10:30 amOrigins of the Media Lifecycle: Practical Implementation of Cloud in Production
Discussion of the practical implementation of cloud media ingest, dailies, and metadata procurement during production. Camera to cloud on television productions demonstrating efficiencies and cost savings while enabling greater oversight.
Aubuchon Guillaume, CTO, DigitalFilm Tree
10:30 am - 11:00 amIntroducing Aspera Files - A SaaS platform to solve the media file exchange problem
This presentation will examine the technology behind a new SaaS platform that allows any organization, small to large, to establish a branded web-based presence for the fast, easy and secure exchange and delivery of any size file-based media or data between end users across separate organizations, combining multiple storage platforms. It will explore how content can be stored and easily accessed in multiple cloud and on-premise storage systems, and sharing between users and trusted organizations can be as easy as drag-and-drop regardless of where the content is located.
Michelle Munson, CEO, Aspera
11:00 am - 11:30 amSecure Content creation and Managment in the Cloud at any scale
Steve Cronan from 5th Kind and David Catzel from Microsoft will discuss how leveraging the Azure Platform as a Service has allowed 5th Kind to extend their Backbone to meet the needs of any studio or production and accommodate content creation and management in the cloud. From infinitely scalable tiered storage to advanced meta data automation with open API throughout the entire ecosystem, the powerful combination of technologies will allow any workflow to integrate seamlessly into this unique solution.
Steve Cronan, CEO, 5th Kind
David Catzel, Business Development M&E, Microsoft
11:30 am - 12:00 pmEnabling the Artist: How can scalable compute resources help create VFX that was not possible before
Advances in cloud computing have enabled VFX artists to push the bounds of the imagery they create. We'll examine how both the studios and the developers of the content creation software they rely on are adopting the move to cloud with technologies built around the scalability and flexibility it offers.
Todd Prives, Product Manager, Google
Storage & DAM's
1:00 pm - 1:30 pmTrust No One: Cracking the X-Files of Content Security
As content producers, we want to believe in the innate goodness of people, from our trusted inner production circle to dispersed freelancers, all the way down to our viewers and subscribers. But experience should teach us to trust no one. Pre- and post-production leaks can jeopardize revenue, buzz and careers, yet most media and entertainment companies are failing to enforce clear policies around security. Luckily, the truth is out and protocols exist that present an ideal compromise between security, ease of use and cost, fitting into existing workflows and appeasing both Mulders (production teams) and Scullys (IT).
Kai Pradel, CEO, Media Silo
1:30 pm - 2:00 pmA DAM Secure File System: Defending Data with a Shrewd Offense
Data owners are constantly playing defense to protect their valuable assets. Why not turn the tables and integrate countermeasures directly into the data and data containers? This talk will review how dynamic combinations of Encryption, Watermarks, Fingerprints, Security Contexts, Honey Tokens and Relationship-Based Access can be used to bring an offensive posture to the discipline of digital asset defense.
Paul Evans, CTO, Daystrom
2:00 pm - 2:30 pmThe Data Dilemma - What lies ahead for Managing your Content / Data and how to position yourself for success
Dealing with the inconceivable content/data dynamics in the Industry:Adoption of Cloud based Computing, Global Explosion of Data, Business & Process Transformation. Architecting for the Future of Your Content, enabling Rapid Innovation, and accepting Continuous Change ConvergeIO, a developer of Software defined Storage Solutions will share a perspective on the Market dynamics that are changing the landscape for Content/Data Management and provide a view to The Future of Data Storage in an environment filled with significant new technologies and methods that are now available to Content Creators.
Tom Gallivan, CEO, ConvergIO
2:30 pm - 3:00 pmData Growth in Studios and Broadcasting: Why it will accelerate into 2022?
What will be driving global data growth through 2022 and how to create tiered structures to handle this onslaught of data. Is it all due to the move to 4K ? Multiple copies? many and why? Object storage and media clouds: do they really deliver on their promise?
Barbara Murphy, Global VP, HGST
3:00 pm - 3:30 pmState of Preservation – Straight from the Archivist’s mouth
Moving image preservation has moved from film and tape to file-based. The members of the Association of Moving Image Archivists must not only grapple with this but make sure all moving image technology continues to be well understood. This update reports on the active work archival experts are doing to preserve both new productions and classic titles.
Andrea Kalas, President, AMIA
3:30 pm - 4:00 pmRon Burgundy goes Digital: OTT Trends and the Future of Local Television
Local TV has historically been a powerhouse of both influence and profits in the US. With digital and OTT trends transforming the competitive landscape for consumer attention and time spent, the talk explores major tech trends, challenges and disruptions that can position local TV and media to take back its dominant alpha dog status (or not!).
Steve Chung, CEO, Frankly Inc.
Big Data & Metadata
4:30 pm - 5:00 pmSimplifying Data Collection for Content Creators
Alex LoVerde will share his thoughts on how valuable data can be collected during production through applications that solve real problems for content creators. This talk will focus on costume departments as a case study- showing what the workflow had been (only three years ago) to the current digital standard for nearly 50% of US scripted TV series. At the end, examples will be given as to what the future holds for viewing experiences that leverage this newly captured data.
Alex LoVerde, CEO, Wymsee
5:00 pm - 5:30 pmCreation of a plan for the 3 V's of big data
All media and entertainment companies need to address the three V’s (velocity, volume, and variety) of big data. Putting a plan in place that takes into account the unique obstacles of having media content be a large proportion of your volume and velocity is absolutely critical for generating the fourth 'V'; value. We will look at how M&E companies can create a plan to tackle their big data problems.
Aaron Edell, COO, Graymeta
5:30 pm - 6:00 pmThe Rise of Data: How Smart Content is at the Heart of the New Entertainment
Data is taking Hollywood by storm and its impact can be felt across every part of the content creation and distribution lifecycle. Connecting all this data and investing in Smart Content, the intelligence to link it together, has never been more valuable . . . or closer to reality. Taking new approaches to managing data, organizations are looking across all their data to connect with users, drive new ways to partner with advertisers, drive efficiencies and help better understand the value of their content. In this session Michael Malgeri and Nancy Silver will look at the impact of Smart Content across the entertainment lifecycle and highlight some organizations putting it all together and making an impact not only in who we work with content but in great new experiences we can now create for our users and fans.
Nancy Silver, Principal Solution Architect, MarkLogic
Michael Malgeri, Principal Technologist, MarkLogic
6:00 pm - 6:30 pmAlgorithmic Anthologies
This very virtual, hyper intelligent world has redefined one of the most fundamental aspects of our humanity – storytelling. Meta-data, coupled with algorithms, are creating a new paradigm for how stories are created and experienced. Using artificial intelligence, data points can be woven together to create personalized meaning to the right audience at the right time in the right place. This talk is about how we can begin to conceive, code and experience these algorithmic anthologies.
Tali Krakowsky, Design Partner, Prophet
6:30 pm - 7:00 pmPowering creativity: the role of collaboration in media IT
In an industry increasingly reliant on dispersed workforces of freelancers, new studios, and global partnerships – tapping into the right collaboration network is critical to staying ahead of the competition. Learn more about the trends shaping the way we collaborate today, and how you can leverage your workflows and productivity tools to power creativity and enable innovation.
Ross Piper, VP of Entertainment Strategy, Dropbox
7:00 pm - 7:30 pm"Media Innovation @ Netflix Scale"
The talk will be focused on Netflix media cloud platform and services that power our large scale media processing platform. Give some insights into how we harness an elastic compute/storage facility like AWS to drive agility in how our media innovation reaches our large customer base.
Vinod Viswanathan, Engineering Director, Netflix
7:30 pm - 9:00 pmCocktail reception - RoseCafe Venice CA

Thursday March 3rd, 2016

8:45 am - 9:15 amRegistration
9:15 am - 9:30 amConference Welcome
Erik Weaver, Project Cloud, ETC
Transport & Ingest
9:30 am - 10:00 amVideo Creators, the New Broadcasters and the Democratization of Video
Steve Forde, Group Product Manager, Adobe
10:00 am - 10:30 amIOA for Media and Entertainment
Explore how Interconnection Oriented Architecture™ integrates the physical and virtual worlds, shifting the fundamental delivery architecture of IT from siloed and centralized to internetworked and collocated, which can help solve the challenge of the increasing amount of digital media content and the drive to cloud-based solutions.
Jason Sherwood, Solution Innovator, Equinix
10:30 am - 11:00 amThe Magic of C4
Indelible metadata, agreement without communication, and other magic. Using C4 in production.
Joshua Kolden, CEO/Framework Architect, Studio Pyxis/ETC
11:00 am - 11:30 amCloud workflows in the REAL world ­ Rendering in the Cloud
Discussing with the audience how the changing nature of the film and TV industry is driving the VFX artists to alter the way they render their creatives. Looking at the need for quick, burstable cloud rendering tools, and how to utilize the benefits of the cloud and still remain secure.
Chuck Parker, CEO, Sohonet
11:30 am - 12:00 pmSmart Storage: Your content is more useful when you can collaborate better
Jeff Kember, Cloud Solutions Architect, Google
ROI & Innovation
1:00 pm - 1:30 pmCreating nimble and efficient media organizations through interconnected rights management systems
According to PwC and World Intellectual Property Organization, the aggregate spending on media and Entertainment intellectual property is valued at 4.2 trillion dollars and the total value of that IP is 7 trillion in 2016. These incredible numbers makes breaking down barriers between business units (Film, TV, Home Entertainment) and their respective systems managing rights, assets, contracts, sales, finance, legal and business affairs, ops, etc. a business imperative. Jason Kassin, CEO and Co-Founder of FilmTrack, the global leader in Rights Management Software, will present a case on why asset management systems must be connected with rights and contracts in order to create nimble and efficient media organizations.
Jason Kassin, CEO, Filmtrack
1:30 pm - 2:00 pmDoes Your Forecast Call for Cloud?
So you want to move your workflow to the cloud … or do you? One of the decade’s great buzzwords, the “cloud” promises tremendous efficiencies, lower CAPEX and near-limitless flexibility. This presentation will define the cloud within the context of media applications, outline pros and cons of typical cloud-based models and demonstrate what situations are most suited to take advantage of the cloud through real-world examples.
Ben Bloom, Sr. Manager, Akamai
2:00 pm - 2:30 pmRiding the Tidal Wave of Change: How Constellation Guided Technicolor’s Journey to the Cloud
To maintain our leadership position in an intensely competitive and dynamic entertainment technology market, Technicolor’s IT organization is tasked with ensuring that internal business units quickly adapt to ever this changing landscape. As disruptive forces in the entertainment technology arena gathered steam over the past few years, it became clear that rigid, legacy IT systems and infrastructures could not deliver the agility, operational efficiency and cost-effective flexibility needed to support our community. Technicolor needed a better way of elevating and maintaining higher levels of availability and performance for content creators, software developers, and business teams. Constellation is Technicolor’s integrated, managed, and secured Cloud computing environment; it provides our teams with the highly responsive technology resources and services needed to deliver award winning solutions to theaters, homes and mobile devices. Constellation features central management dashboards, tools, reporting, and various other features and utilities that allow our teams to gain visibility and control of processes across Cloud platforms. This has been achieved by standardizing environments and automating operations to reduce the need for manual work and processes.
Mark Dickerson, VP-Cloud, Technicolor
2:30 pm - 3:00 pm"Video, Cloud, Cognitive"
With a constantly changing marketplace, businesses must now address the rising expectations of their customers, by personalizing their products and services. It is becoming clear that video can help businesses meet these needs. Video overcomes the physical inhibitors present in the real world while leveraging the benefits of the digital world. It shortens the time to insights while eliminating the challenge of distance. As we enter the cognitive era, speed matters. Business systems are challenged by the requirement to rapidly gain insight about all their users, both internal and external. These systems must adapt in real time, to immediately learn from those insights, and to swiftly respond. By leveraging global Cloud architectures, businesses can provide agile and scalable platforms that connect immediately with people all over the world. And, increasingly that connection will be ‘video’.
Steve Cenepa, Head of M&E, IBM
Streaming & OTT
3:00 pm - 3:30 pmHitachi Data Systems (HDS)

3:30 pm - 4:00 pmTechnical considerations for linear channel origination in the public cloud
"Is the public cloud ready for prime-time broadcast channel origination? We think it’s time to start the move.
In this session we will cover the application and infrastructure considerations needed to originate linear channels for broadcast from the Cloud. We’ll discuss the design considerations needed to support the output, methods for monitoring playout quality and the downstream requirements for distribution. At the cloud infrastructure layer we’ll look at security, architecture design, processing, storage and failover considerations needed to support the business SLAs and technical performance needed for broadcasting."

Bhavik Vyas, AWS Partner Development Manager, Amazon
4:00 pm - 4:30 pmA Scalable Architecture for UHD Video on Demand and Live Streams
UHD (4k) video delivery requires massive scale out of video transcoding and hosting facilities. NFV orchestration and Openstack based virtualization can provide a manageable and scalable solution to bridge the "content gap" between the owners of hi-resolution content and the owners of 4k TV sets.
Werner Gold, Emerging Solutions Evangelist, Redhat
4:30 pm - 5:00 pmPure Play Video OTT: A Microservices Architecture in the Cloud
An end­to­end, over­the­top (OTT) video system is built of many interdependent architectural tiers, ranging from content preparation, content delivery, and subscriber and entitlement management, to analytics and recommendations. This talk will provide both a high­level discussion and a detailed exploration of how to architect a media platform that allows for growth, scalability, security, and business changes at each tier, based on real­world experiences delivering over 100 Gbps of concurrent video traffic with 24/7/365 linear TV requirements.
Shakeel Usman, AWS Principal Solutions Architect, Amazon
5:15 pm - 6:00 pmHow can public cloud help broadcasters and content producers reach consumers directly
Miles Ward, Global Head- Solutions at Google Cloud Platform, Google
6:00 pm - 6:45 pmMigrating Fox's Media Supply Chains to the Cloud
The Fox Network Engineering and Operations group collects, prepares, and packages all incoming media for multiplatform distribution, and creates the substantial infrastructure that supports this distribution. In conjunction with SDVI Corporation, the group has created an AWS-resident resource management system to share media processing workloads across the group's existing facility, a private cloud.
Chris Blandy, EVP, FOX
Simon Eldridge, Chief Product Officer, SDVI
6:45 pm - 7:30 pmCollaboration and Transformation Acceleration Through Cloud
Cloud has emerged as the key enabler of business transformation and collaboration among business units within any organization. In just a few years, the increase in adoption of practical applications has enabled a fundamental shift in the way workloads are managed across the enterprise and with business or service provider partners. As Cloud was born and proliferated, use cases in cost efficiency drove early adoption but ultimately it is business agility and visibility across siloed environments that is inspiring modern age businesses in Hollywood. This session explores how cloud acts as a catalyst in helping businesses deliver products quickly, respond to critical changes faster, facilitate collaboration, and more.
Guy Finley, Executive Director, MESA
7:30 pm - 9:00 pmCocktail reception


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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events


ETC Quarterly Board Meeting (closed meeting)
(March 6)

ETC Quarterly All Members Meeting (closed meeting)
(March 21)