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Digital Town Square

Speakers at DTS, February 2014

On Thursday, February 27th, the ETC@USC hosted another Digital Town Square at the Roosevelt Hotel in Hollywood. This event, the fourth in a series, was entitled: “Metadata Meets Big Data: New Opportunities for Content Distribution.”

Industry leaders participated in a 360° forum about the challenges and opportunities for harnessing metadata and big data to boost monetization of digital content. The event featured presentations of cutting-edge solutions for systemizing and optimizing metadata on the program, scene and frame level and for mining meta-tags to enhance consumer discovery and experience. Discussion centered on how to maximize core as well as valued-added and promotional content; how to develop efficient, interoperable distribution systems in a highly-fragmented, constantly evolving landscape; tapping the vast pool of meta-tags and audience data to build audience share and to personalize search and recommendations; standards and best practices; and more.

Presenters and Speakers:

Mark Fleming, Manager, Partner Operations, Google

Ellen Goodridge, Vice President, Global Digital Operations & Product Development , Sony Pictures Entertainment

Mark Hodges, Senior Managing Account Director, Acxiom

Kevin McEntee, Vice President, Digital Supply Chain, Netflix

Michael Pollard, Sr. Manager, Distribution Operations, Disney/ABC Networks Group

Brendan Sullivan, Executive Vice President, Global Operations and Technology, Vubiquity

Moderator: 

Mark Turner, Content Relations, Dolby

Sponsored By:

Vubiquity_lg_rgb

 

 

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Resources

ETC provides additional references and offers these resources for further information and detail.

- ETC Digital Feedback Session. Coming Soon

- CEA Outlook: Trends to Watch.
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