News Stories

ETC’s NAB Virtual Cloud Conference

The Entertainment Technology Center @ USC is hosting the Virtual NAB Cloud Conference at YouTube Space LA.  This 3-day event, crafted to tell the stories of Cloud & M&E will be posted to our YouTube on or around March23rd.

Topics covered include:

  • Keynote & Post in the cloud
  • Transport & Security
  • Workflows in the cloud including sports, VFX and 4K
  • Keynote, MAMs & DAMs
  • Hybrids, Ecosystems & ROI
  • Second Screen & OTT
  • Opensource Tools & Storage
  • Analytics & Big data

Keynotes include:

  • Faster, Better, Cheaper: Pick all Three!, Miles Ward – Google Head of Global Solutions
  • Digital Asset Management in the Cloud: Lessons Learned from Miramax, Denise Evans – Miramax VP
  • IT Open Source Framework for Deploying Data Science Models and Cloud Based Applications Sio Noelle – Pivotal Principal Data Scientist

For full conference schedule, go to


Aspera Equinix MESA


Digital Town Square

The ETC@USC is pleased to announce its next Virtual Reality symposium on the grammar of storytelling in VR.  The symposium will take place Thursday afternoon, February 19th, and is a follow-through to our highly successful introduction to VR this past November.

What: bringing together creative leaders in VR, video games, theater and traditional entertainment to explore a new creative grammar for VR storytelling through panels, presentations, workshops and demos.

Who: Above- and below-the-line VR content creators; game designers and developers; story and development executives; filmmakers; and studio, production and technology company executives tracking the future of entertainment.

Speakers (more to be announced):

  • Matt Apfel, vp, strategy & creative content, Samsung Media Solutions Center America
  • Danny Bilson, writer/director/producer (EA, THQ, Warner Bros., Disney)
  • Jon Snoody, R&D studio executive, Walt Disney Imagineering (“Captain EO,” “Indiana Jones™ Adventure,” “Aladdin’s Magic Carpet Ride”)
  • Alex McDowell, narrative designer, creative director, 5D GlobalStudio, Professor of Practice, USC School of Cinematic Arts, Media Arts + Practice (Intel’s “Leviathan,” “Minority Report,” “Watchmen”)
  • Charlie Otte, creative director, Thinkwell (Guthrie, Lincoln Center, Brooklyn Academy of Music)
  • Sean Stewart, founder, Three Story House (former CD Xbox Studios, award-winning novelist, co-creator ARG genre)

Demos (more to be announced):  Jaunt, Samsung, Assimilate, Emblematic, VisiSonics, Chris Milk’s VRSE, WemoLab, Reel FX, Otherworld Interactive.


Participating Sponsors:




Supporting Sponsor:




Previous Events


On Thursday, June 12, 2014, the ETC@USC hosted a Digital Town Square at the London West Hollywood Hotel: “Realizing The Promise of UHD.”

IMG_5368 - Version 2

The introduction of digital cameras that strived to match or exceed film negatives’ capabilities and of UHD displays that support the explosion in home viewing have set in motion a re-evaluation of the professional entertainment supply chain. New practices, technologies and standards are being proposed to address image quality, the creative process, storage and transport roadblocks, the audience experience, and more. But are the major opportunities and challenges being addressed? The time is right to take stock of the progress to date, to examine and evaluate the solutions on the table to and to prepare for the future.

Filmmakers, display manufacturers, senior executives, and technologists from the content supply chain at studios, networks, and post-production/distribution companies and vendors participated in an interactive 360° forum examining the 4K supply chain options that will further the artistic and business interests of the entertainment and CE industry while delivering a demonstrably improved viewing experience. Among the topics of focus were resolution, high dynamic range (HDR), high frame rate (HFR), post and distribution workflows, new compression and color space solutions, UHD TV innovations, refresh rates, and other settings.

Presenters and Speakers:

Wendy Aylsworth, SVP Technology, Warner Bros. Technical Operations

Bill Baggelaar, SVP Technology, Colorworks / Post Production Services, Sony Pictures Entertainment

Nick Colsey, VP, Business Development, Sony Electronics

Jon Fairhurst, Head, CE Standards, Sharp Labs of America

Chris Fetner, Director, Content Relations, Netflix

Joe Kane, CEO, Joe Kane Productions / Consultant, Samsung Electronics

Howard Lukk, VP, Digital Production Technology, Walt Disney Studios

N (Nandhu) Nandhakumar, SVP, LG Technology Center of America

Daryn Okada, ASC, Director of Photography

Dave Schnuelle, Senior Director, Image Technology, Dolby Laboratories

Yasser Syed, Ph.D., Comcast Distinguished Engineer, Comcast Cable


Jim Houston, Principal, Starwatcher Digital

Sponsored By:




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ETC provides additional references and offers these resources for further information and detail.

– ETC Digital Feedback Session. Coming Soon

– CEA Outlook: Trends to Watch.
View or Download the Report

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