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Parting Thoughts from Las Vegas

As we bid farewell to the 2011 International CES, we close with some general observations from the ETC reporting team…

Las Vegas was crowded – really crowded. If the national economy is slow to recover, there was little evidence of it in the Nevada desert. CEA estimates that about 140,000 people attended the show (more than last year and on par with pre-recession levels), and the state of the industry is showing strength. CEA’s Gary Shapiro estimates that consumer electronics spending will show a 6% increase for 2010, to $180 billion, and will rise an additional 3% this year, to more than $186 billion.

If we had to sum up this year’s show in 10 words, they would be: smart, connected, apps, 3D, 4G, gestural interfaces, tablets, tablets, and tablets.

The word that appeared around every corner of this year’s show floor was ‘smart’ – from banners and new product lines to marketing slogans and more. There was no escaping it, as it seems manufacturers now recognize the need to simplify consumer control over the dizzying array of available devices and services.

‘Connected’ everything was another star of the show, especially in regards to television and related services: search, discovery, VOD, and way too many apps to fathom. In fact, it was a challenge to spot a TV that wasn’t connected to Hulu, Netflix, Skype, Facebook, Twitter, Pandora, Yahoo! – you get the idea.

CES presented the connected TV as the center for our new multimedia-driven homes. We saw Hubs, Dashboards, Media Links – all designed to address these needs.

This CE connectivity is reliant upon high-speed networks and we heard a lot in terms of 4G and LTEVerizon, T-Mobile, and others showcased their recently launched networks and collection of tablets and smartphones designed to leverage new speed and efficiency. We found the Motorola Atrix 4G compelling, an Android-based phone featuring NVIDIA’s dual-core Tegra 2 chipset, support for AT&T’s 4G network, and a very interesting laptop dock.

We saw 3D in record abundance – from 3D mobile and 3D gaming to new autostereo displays and a wide selection of prototype and market-ready 3DTVs and laptops.

Sony and Panasonic are sticking with active-shutter, while others – including LG, Toshiba, and Vizio – are touting the benefits of new passive 3D models. Passive displays are being produced at a more reasonable cost and many find passive polarized to be more comfortable. Additionally, the weight of the glasses is an improvement, and they work better over eyeglasses.

For those who believe donning plastic glasses may become the primary obstacle to consumer adoption, a number of autostereo displays were on hand, some that showed real promise and others that were less than impressive.

In terms of gestural interfaces, Microsoft Kinect is already breaking sales records, but the real story here is how gesture technologies will be used beyond video games. PrimeSense showed a system that wirelessly links the PC and TV, enabling access to content from a controller-free 3D system. Imagine what ‘connected’ TV will be like with set-top boxes featuring gesture recognition.

If there was a single breakout star this year, however, it would be tablets.

The Motorola XOOM turned a lot of heads in Vegas. The Android-based device (CNET’s ‘Best of Show’ winner) is one in a growing number of tablets targeting the burgeoning iPad market. Reactions were also positive for the 4G BlackBerry PlayBook which, unlike most of the iPad competitors, does not use Android, but will run on the BlackBerry Tablet OS.

Another tablet not using Android is Samsung’s Sliding PC 7. It runs on Windows, and is a touch-screen device with its own slide-out keyboard. Larger than an iPad but smaller than many Netbooks, it could be the hybrid that many have been hoping for.

We have much more to discuss, especially in regards to cloud-based content hosting and delivery services (i.e. UltraViolet), connected TVs and Blu-ray players with 2D-to-3D conversion capabilities, and more – but we’ll save those thoughts for our post show report which should be available within the next week.

Thanks for reading the blog for this year’s CES coverage. A special thank-you to ETC’s sponsors who make our work possible. Until the next show…

KC Blake, Sarah Blake, George Gerba, Carolyn Giardina, Bryan Gonzalez, Bob Lambert, Michael Lei, Phil Lelyveld, Jack Lerner, Edie Meadows, Nick Nero, Paula Parisi, Adrian Pennington, Rob Scott, David Wertheimer, Joyce Yi

Digital Distribution Standard IMF lands at SMPTE

While media convergence and related “smart” CE devices/services take center stage at CES, Hollywood is taking important steps toward addressing the digital production and distribution of media content.

The Hollywood tech community – under leadership of the major studios and the ETC@USC – published its Interoperable Master Format (IMF) in 2010, a proposed voluntary specification designed to serve as a standard digital distribution master. Recently, the Society of Motion Picture and Television Engineers (SMPTE) announced the creation of an IMF working group to move forward with standardizing the format.

CES continues to showcase an increasingly expanded array of connected, over-the-top, CE devices and platforms. Now more than ever, content creators are faced with the challenge of making media available via television, the Internet, mobile devices, gaming platforms, and more (not to mention HD, 3D, and Digital Cinema). Eliminating the reliance upon multiple forms of physical media to meet these needs, while successfully managing the growing number of file formats, will help streamline this process for Hollywood and, in the long run, help foster an improved experience for consumers.

Read more on this from Carolyn Giardina’s article in The Hollywood Reporter.

ETC has a page explaining the goals and background of the IMF project.


Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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